Stereotypes In S. E. Hintons The Outsiders - 1058 Words

Stereotypes are used every day, by nearly every human, no matter how much effort we put into speaking objectively. Throughout the centuries, stereotypes have been made for almost every race or group of individuals. Examples of such include people with blond hair are not clever, all men don’t think before they act, women are not robust, and so on. In the book my RC class read, The Outsiders by S.E. Hinton, bounteous amounts of stereotypes were made about greasers that the narrator, Ponyboy, had proved to us were not accurate for every person in this group. Greasers are an association of people who lived in The North Side of town, and they were believed to be uneducated, violent, and emotionless. However, this protagonist entirely shattered†¦show more content†¦Although this may be a normal reaction to such an assault, a greaser was never thought to act as he did in this situation. Another example of him not being like some of his friends is on page 137 when he did a su rvey to see why everyone fought; some said to blow off steam and others just liked to fight. However, he realized he fought for self defense, for in his opinion, there is no other reason for violence. At one point in the book, though, he tried to be menacing by breaking a bottle and threatening some Socs that were approaching him, but to drive him to this point, two of his close friends had died. Despite his best efforts, he could not be a menace, for after he scared away the Socs, he began to pick up the broken glass and said,â€Å"I didn’t want anyone to get a flat† (pg. 171). Although he attempted to be intimidating throughout the book, he never succeeded, always reverting back to his lovable self. The reason he cannot be threatening is he feels emotions too deeply. Without a doubt, he defies what everyone has said about him and the people whom Pony has aligned himself with. Despite what the stereotype suggests, Ponyboy feels deeply, even when many say he should be solid and emotionless. Unlike thousands of people, greaser or not, he is not afraid to show his feelings to others. On page 8, after beingShow MoreRelatedSocial Class And Identity : The Outsiders907 Words   |  4 PagesSocial Class and Identity The disparity between the social classes in The Outsiders is one of the central themes and the driving force of the plot. Hinton sought to depict teen life in a more accurate light as she saw it occur from day to day (â€Å"S. E. Hinton Biography,† 2014). Class distinction is the issue that incites the conflict in the novel, and that conflict causes much of the action. Hinton’s fourteen-year-old narrator and his gang are locked in a battle with their rival, the Socials (socs)Read MoreThemes In The Outsiders1327 Words   |  6 Pagesoneself or other people. It could possibly be all of those; maybe even none of them. In S. E. Hinton’s The Outsiders, many of the characters live hard lives that contain complex themes. Three of the most important themes in S.E. Hinton’s The Outsiders is loyalty to oneself or other people, love for family and friends, and perseverance through all of the life’s struggles. One of the prevalent themes in The Outsiders is loyalty to oneself and others. Loyalty is everything for the Greasers. Whether itRead MoreAnalysis Of The Book The Outsiders 2098 Words   |  9 Pages Analysis of Disenfranchisement in The Outsiders by S.E. Hinton Survival instincts allow individuals to persevere during times of hardship and struggle. Unfortunately, many families in America are struggling lower-middle class or live in poverty. It’s nice to think a person can easily go from being dirt poor to filthy rich, but it doesn’t usually work that way. The Outsiders by S. E. Hinton depicts the hardships and struggles experienced by two rival gangs, â€Å"The Greasers† from the lower middle

America As A Safe Haven For The Stricken And Oppressed

The seeds of modern day North America were sowed in the early 17th century, when Europeans, in the face of persecution, refused to abandon their religious freedom and fled to the United States in search of equality (â€Å"America as a Religious Refuge†). With these individuals arrived the beginning of the so-called American Dream: the idea that America is a safe-haven for the stricken and oppressed, that every American should have equal opportunity and ample support to succeed regardless of religious beliefs or social status (â€Å"What is the American Dream?†). These ideas were codified in 1776, with the declaration of America as a sovereign nation. The Founding Fathers boasted of a country in which every man was undeniably subjected to â€Å"life,†¦show more content†¦She greeted immigrants as they first approached Ellis Island, an awe-striking, hope-infusing monument engraved with the words, â€Å"send these, the homeless, tempest-tost to me / I lift my la mp beside the golden door† (Lazarus s Poem). Now in the 21st century, the definition of the American Dream has remained relatively stagnant, as citizens, foreigners, and refugees alike still expect libertà ©, à ©galità ©, and fraternità © from the leading nation. However, some may argue that this view of America’s generous and supportive personality is delusional. Robert Galbraith chooses to spotlight the new era of American disregard for others with his two photographs American Poverty and an untitled work that shows a homeless man hauling his possessions in a shopping cart in a rich suburb of San Francisco. In American Poverty, an impoverished man stands in the foreground, carrying a small American flag and a Starbucks cup, presumably to collect money in. The man seems to be the center of a magnetic field, repulsing everyone away, as there’s no visible body within a 5 feet radius of him. His face is furrowed and his eyes face not the photographer, nor the p eople walking by, but the ground, as if he is embarrassed, abandoned, and alone in his situation – in fact, the only support he seems to be getting is from the pole that he’s using as back support. The Starbucks cup and the flag that he totes in his hands are two of the most

The impact on the american public school system Free Essays

string(252) " set Forth in A State At Risk promised permanent reform through demanding the best attempt and public presentation from all pupils, whether they are gifted or less able, flush or disadvantaged, whether destined for college, the farm, or industry \( U\." Democracy and instruction are footings that are clearly definable yet easy misunderstood. Education is the procedure of determining society and future coevalss ( Hollis, as stated in Carr A ; Harnett, 1996 ) ; nevertheless, it is more than simply learning immature people to read, compose, and decipher. Education is about fixing people to go responsible citizens, bettering societal conditions, and advancing cultural integrity ( Do We Still Need Public Schools, 1996 ) . We will write a custom essay sample on The impact on the american public school system or any similar topic only for you Order Now Democracy, on the other manus, is a familiar word that continues to be at the centre of confusion and abuse. Defined as a type of authorities in which the supreme power is vested in the people and exercised straight by them, democracy is a set of ideals and rules by and large environing the thought of freedom. When jointly trying to specify democracy and instruction, it is easy to happen yourself amongst a sea of vagueness, confusion, and obfuscation. Possibly the most effectual manner to specify, explicate, or understand the interconnection between democracy and instruction is to show a clear illustration of a critical issue within the American instruction system and the impact it has on our state ‘s democracy: standardised testing for answerability. Standardized proving for answerability, besides known every bit high bets proving, has become a combative cause for argument. It, harmonizing to Dylan ( 2010 ) , is best described as â€Å" the usage of standardised accomplishment trials for the intent of keeping instructors, schools, and territories accountable † ( p. 107 ) . Populating in a democratic society, instructors, schools, and territories are being held accountable by taxpayers and parents ( although these are frequently the same people ) for the exclusive intent of guaranting that pupils enrolled in the American public school system are having an appropriate instruction. The history of standardised proving for answerability can day of the month back to the 19th century when public schools in England and Wales had been financed by voluntary organisations. By 1833, the function of support within the public schools expanded to include grants for the building of new edifices, the preparation of instructors, and for the encouragement of go toing school ( Dylan, 2010 ) . In 1858, a Royal Commission was established to ask into the province of popular instruction in England and to see what steps were required for extension of sound and inexpensive direction. The Commission ‘s study, published in 1861, recommended that the sum of public money paid to each simple school should depend on three factors: the status of the school edifices ; pupil attending ; and the public presentation of the pupils go toing the school on an unwritten scrutiny of every kid in every school to which grants were paid. Like England and Wales, standardized proving within the United States dates back to the 19th century ; nevertheless involvement in standardised testing for answerability may be traced to the landmark 1966 study Equality of Educational Opportunity, besides known as the Coleman study for its lead writer, sociologist James Coleman. Written as a survey to compare the distribution of resources and chances among kids of different races, the Coleman study besides examined differences in accomplishment tonss, or outcomes. Ravitch ( 2002 ) stated that the survey was important for many grounds, including the â€Å" displacement in research focal point from inputs to consequences, ensuing in the writers ‘ determination to analyze how school resources affected accomplishment † ( p. 14 ) . Prior to the Coleman study, instruction reform had focused chiefly on the distribution of resources, on the premise that more generous commissariats for instructors ‘ wages, installations, text editions, and supplies would repair whatever ailed the state ‘s schools. After the Coleman study, reformists advanced a broader array of proposals, many of which sought alterations in public presentation instead than, or in add-on to, additions in resources ( Ravitch, 2002 ) . This displacement in focal point from resources to student accomplishment was facilitated by the increased handiness of trial tonss. In 1970, the constitution of the National Assessment of Education Progress ( NAEP ) provided cumulative new informations and tendency lines to document educational accomplishment of American pupils. By 1992, the NAEP coverage was expanded to include pupils in take parting provinces. As more and more information was collected about pupil public presentation, elected functionaries came under force per unit area to make something about low accomplishment and about the big spreads among different groups of pupils. Confronted with the demand to better their schools in order to pull new industries to their provinces and vicinities, elected functionaries, harmonizing to Ravitch ( 2002 ) , looked at instruction much as they looked at other maps of authorities and at private corporations. Elected functionaries concluded that what mattered most was consequences – that is, whether pupils were larning. They used trial tonss as the best step of pupil acquisition, and they urged that school s should concentrate unrelentingly on bettering pupil accomplishment. By the early 1980s, governors were turning to concern leaders as their natural Alliess in seeking to better their province ‘s educational system. In every province, instruction was the individual biggest budget point, normally devouring 40 per centum of the province ‘s outgos ( Ravitch, 2002 ) . Some governors wanted to acquire instruction under their control, some wanted to do instruction disbursement more cost effectual, and most wanted to carry through both. The governors looked to concern leaders for advice on pull offing complex, labour-intensive organisations. The concern leaders looked at the schools through the lenses that were customary for them. They expected to see transparence of describing about budget, resources, operations, and consequences ; they expected to see answerability for public presentation. They encouraged governors and other elected functionaries to see incentive constructions that worked routinely in concern to better public presentation. In April 1983, the biggest accelerator for alteration within the public school system came in the signifier of a study titled A State At Risk. The National Commission on Excellence in Education issued its eye-opening study that indicted educational functionaries, schools leaders, and the American populace for complacence ( â€Å" A Nation Accountable, † 2008 ) . The recommendations set Forth in A State At Risk promised permanent reform through demanding the best attempt and public presentation from all pupils, whether they are gifted or less able, flush or disadvantaged, whether destined for college, the farm, or industry ( U. You read "The impact on the american public school system" in category "Essay examples"S. Dept. of Ed. , 1983 ) . A State At Risk marked the beginning of an development in proving for answerability and standards-based instruction reform. This motion towards standards-based instruction and appraisal that began with A State At Risk went national with the transition of the Improving America ‘s Schools Act of 1994 ( IASA ) . IASA reauthorized the Elementary and Secondary Education Act of 1965 ( ESEA ) , foremost enacted as portion of President Lyndon Johnson ‘s War on Poverty that was designed to concentrate federal support on hapless schools with low accomplishing pupils. In exchange for stressing higher pupil larning results, the revamped ESEA gave provinces and vicinities more flexibleness to plan and run their ain federally funded instruction plans. The 1994 ESEA was intended to work in concert with Goals 2000: Educate America Act, which supported province and local attempts to put ambitious content and public presentation criterions and to transport out school reforms that will raise the achievement degrees of all pupils ( U.S. Dept. of Ed. , 1996 ) . With the new millenary, the criterions and answerability motion reached a new degree. President George W. Bush called for important reforms at the federal degree, which led to the passage of the No Child Left Behind Act of 2001 ( NCLB ) . This jurisprudence, which was passed with bipartizan bulks in Congress and with the support of the concern and civil rights communities, built on the foundation laid in the 1980s and 1990s by guaranting that provinces accepting federal authorities ‘s targeted investing agree to step and study on consequences in footings of criterions and answerability. No Child Left Behind was complex and contained many plans, nevertheless its cardinal focal point was answerability. This was an issue that brought together Republicans and Democrats. Harmonizing to Ravitch ( 2002 ) , had there non been bipartizan understanding on answerability, NCLB would ne’er hold become a jurisprudence. Both parties believed that answerability was the lever that would raise accomplishment. While many advocates for educational reform will reason that standardised proving for answerability is a agency to transfuse a positive alteration, the cogency and value of standardised testing is frequently capable for argument. Assorted surveies raise inquiries about whether betterments in trial tonss really signal an betterment for larning ( Cannell, 1988 ) . Other surveies point to standardise trials ‘ narrowness of content, their deficiency of lucifer with course of study and direction, their disregard of higher order believing accomplishments, and the limited relevancy and meaningfulness of their multiple pick formats. Harmonizing to Herman ( 1994 ) , instead than exercising a positive influence on pupil acquisition, proving may trivialise the acquisition and instructional procedure, distort course of study, and usurp valuable instructional clip. When concentrating on the effects of standardised proving for answerability, it is indispensable to find whether or non betterments in trials tonss really signal an betterment for larning. Harmonizing to Ravitch ( 2010 ) , the information derived from trials can be highly valuable, if the trials are valid and dependable. Test consequences can demo what pupils have learned, have non learned, and where they need betterment. They can state parents how their kids are making in comparing to other kids of their age and class. Test consequences can inform instructors and school decision makers to find which pupils need extra aid or different methods of direction. It can place pupils who need aid in larning English or particular instruction services. They can inform educational leaders and policy shapers about the advancement of the instruction system as a whole. Consequences can demo which plans are doing a difference and which are non, which should be expanded and which should be terminate d. Last, they can assist to direct extra support, preparation, and resources to instructors and schools that need them ( Ravitch, 2010 ) . The drawback with utilizing standardised trials to do of import determinations about people ‘s lives is that standardised trials are non precise instruments ( Ravitch, 2010 ) . All trials have a border of mistake and the same pupil could bring forth different tonss when taking the same trial on different yearss. Testing experts ( Ravitch, 2010 ) often remind school functionaries that standardized trial tonss should non be used in isolation to do eventful determinations about pupils, but in concurrence with other steps of pupil public presentation, such as classs, category engagement, prep, and instructors ‘ recommendations. When finding if a standardised trial signals an betterment of acquisition, or deficiency thereof, cogency, as stated by Riffert ( 2005 ) , becomes a inquiry of whether a trial does so mensurate what its developers intended to mensurate. If a trial fails to supply an acceptable degree of cogency for a certain intent, the consequences are deemed useless. The cogency of standardised trials relies mostly on the course of study taught by the instructors prior to the existent trial. Adequate exposure to the course of study allows each pupil a just opportunity to derive cognition of the stuff. However, it is virtually impossible to obtain curriculum cogency at the province or national degree due to a high grade of diverseness within each schoolroom, school site, territory, and province ( Riffert, 2005 ) . For this ground, seldom will the trial green goods consequences that replicate aims that coincide with the schoolroom ( Goodwin and Driscoll, 1980 ) . The effects of standardised proving for answerability go beyond dependability and cogency. A common concern heard by educational leaders is narrowness of content due to a focal point on nucleus course of study. Similarly, many advocates argue that standardised proving for answerability disregards higher order believing accomplishments and alternatively focal points on lower order believing accomplishments such as callback of facts and information ( Dylan, 2010 ) . As advocates for standardised testing for answerability continue to concentrate on increasing trial tonss, instructors and decision makers are forced to concentrate their attempts on trial readying, go forthing many to oppugn whether an addition in trial tonss signals an overall addition in cognition. In a widely reported analysis, Amrein and Berliner ( 2002 ) examined the impact of the debut of proving for answerability in 18 provinces. They concluded that although there was clear grounds that tie ining answerability ( effects ) to prove mark results had increased tonss on the trials used within the plan, there was no grounds of improved trial tonss on other related steps. Furthermore, they found that the debut of standardised proving for answerability was associated with increased pupil dropout rates, inappropriate trial readying patterns, and decreased teacher morale. A subsequent analysis ( Amrein A ; Berliner, 2002 ) confirmed these findings and indicated that the debut of high school graduation scrutinies was associated with a lowering of mean academic accomplishment. While standardised proving for answerability doubtless robs pupils of an reliable acquisition experience, the most scarey impact is the impression that high-stakes testing via medias our democratic society. Democracy is the foundation of our state ‘s history and hereafter, and guaranting and prolonging it is at the bosom of the American public school system. Harmonizing to A State at Risk, â€Å" a high degree of shared instruction is indispensable to a free, democratic society and to the fosterage of a common civilization, particularly in a state that prides itself on pluralism and single freedom † ( 1983 ) . Because democracy assumes and depends upon active and engaged people ( â€Å" Do We Still Need Public Schools, † 1996 ) , the American public school system is the vehicle in which to educate all people in order to accomplish certain basic democratic ends. Harmonizing to Ravitch ( 2010 ) , in a democracy, schooling is vitally of import and really different from schooling in other societies. No other establishment in our society is every bit suited as the public schools for presenting the immature to both the thoughts inherent in a societal and political democracy every bit good as the ideals from which democracy is derived. Harmonizing to Wolk ( 2007 ) , we are populating in a school psychotic belief. He poses the inquiry, â€Å" Do we truly believe that our schools animate our kids to populate a life of contemplation, imaginativeness, empathy, and societal duty? † ( p. 649 ) . Because of standardised proving for answerability, our state, and our schools are afflicted with a famine of educational imaginativeness, a deficiency of pedagogical bravery, and rampant anti-intellectualism ( Wolk, 2007 ) . Our textbook-driven course of study have become educational ageless gesture machines of rational, moral, and originative averageness. We dumb down and sanitise the course of study in the name of techno-rational efficiency and â€Å" American Interests † ( Wolk, 2007 ) . When our kids ‘s school experiences are chiefly about make fulling in spaces on worksheets, regurgitating facts from text editions, composing formulaic five-paragraph essays, taking multiple pick trials, and doing the occasional panorama – that is, when they are barren of chances to make an original idea – we should anticipate the obvious result: kids – and subsequently grownups – who are unable to believe for themselves. None of this should surprise us. Passive schooling creates inactive people. If we want people to believe, larn, and attention about the many dimensions of life, if we want neighbours who accept duty of be givening to the universe and doing it a better topographic point, so we need schools and course of study that are really about life and the universe. Alternatively, we have schools that prepare kids to believe like a wassailer ( Wolk, 2007 ) . In order for democracy to go on on, there is an undoubted demand for the production of democratic people via the public school system. However, standardized proving for answerability is working against the production of democratic people and is alternatively, fabricating future citizens satisfied with averageness and ignorance. From scripted course of study to a focal point entirely on mathematics and linguistic communication humanistic disciplines, schools that are committed to merely bettering standardised trials tonss have produced a state of ace trial takers. Our current public school system has done nil to develop thoughtful, considerate human existences, or to educate a democratic people ( Ravitch, 2010 ) . The transition of No Child Left Behind has made proving and accountability our national instruction scheme. The chief intent was to raise trial tonss, irrespective of whether or non pupils acquired any cognition of history, scientific discipline, literature, geographics, the humanistic disciplines, and other topics that were non of import for answerability intents. Harmonizing to Ravitch ( 2010 ) , accent on trial public presentation to run into criterions in certain academic countries may decrease the end of constructing active and morally sensitive citizens who carry out their civic responsibilities. Over the last decennary, pedagogues, policymakers, and the populace have begun to hammer a consensus that our public schools must concentrate on better fixing all kids for the demands of citizenship in the twenty-first century ( â€Å" Investing In a Culture of Learning, † 2010 ) . This push has resulted in the rise of standardised testing as the agencies of educating and measuring the success of all pupils, schools, and territories enrolled in the public school system. However, as outlined within this paper, standardized proving for answerability has many unintended effects, including: narrowing of the course of study and experiences, a focal point on lower degree thought as opposed to high order thought, a turning dissatisfaction amongst pedagogues and parents, and in conclusion, the impression that standardized proving for answerability via medias our democratic society. Despite the cooling and formidable effects, many advocates of educational reform are inquiring the inqui ry â€Å" if non standardized proving for answerability, so what? † Performance based appraisal, besides known as reliable appraisal, is an equivocal construct to pedagogues ( Keyser A ; Howell, 2008 ) . Some refer to as a specific appraisal that reflects a real-world context while others describe it as an appraisal aligned to real-world activities or some combination thereof. Harmonizing to Wood, et Al ( 2007 ) , public presentation appraisals are tools that allow instructors to garner information about what pupils can make with what they are larning – scientific discipline experiments that pupils design, carry out, analyze, and compose up ; computing machine plans that pupils create and test out ; research enquiries that they pursue, seeking and piecing grounds about a inquiry, and showing it in written and unwritten signifier. Whether the accomplishment or criterion being measured is composing, speech production, scientific or mathematical literacy, or cognition of history and societal scientific discipline research, pupils really execute undertakings affecting these accomplishments and the instructor observes and gathers information about, and scores the public presentation based upon a set of pre-determined standards. Performance based appraisal, frequently locally controlled and affecting multiple steps of accomplishment, offer a manner to travel beyond the bounds and negative effects of standardised proving for answerability ( Wood, et Al, 2007 ) . When comparing standardized proving for answerability and public presentation based appraisals, the research ( Wood et al, 2007 ) suggests that such appraisals are better tools for demoing the extent to which pupils have developed higher order believing accomplishments, such as the abilities to analyse, synthesise, and evaluate information. They lead to more student battle in acquisition and stronger public presentation on the sorts of reliable undertakings that better resemble what they will necessitate to make in the universe outside of school. They besides provide richer feedback to instructors, taking to improved acquisition results for pupils. As a state, we need a strong and vivacious public instruction system. Ravitch ( 2010 ) stated that as we seek to reform our schools, we must take attention to make no injury. In fact, we must take attention to do our public schools one time once more the pride of our state. Our public instruction system is the cardinal component of our democratic society. Our public schools have been the tract to chance and a better life for coevalss of Americans, giving them the tools to manner their ain life and to better the general public assistance of all. To the extent that we strengthen them, we strengthen our democracy ( pgs. 241-242 ) . 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Marketing Plan Form of Communication

Question: Identify the target customer or market you want to reach. Estimate the size of the target market, its key players, and expected long-term growth. Explain how you plan to position and communicate the product offering in the market based on data gathered by listening to and monitoring the target customer/market (what they say about your product, your competitors, and your industry). Examine the promotional strategy of your specific product. Identify and explain the metrics for measuring effectiveness of implementing the e-marketing strategy. Answer: Introduction Marketing is a form of communication between buyers and sellers. It also implies the transfer of ownership of products and services from one person to another; in order to satisfy customer. Each and every company have to set and design their marketing plans in a strategic way while considering the current market trends and ongoing customer demands (Ozkan, 2015). Every company whether it is small scale or large scale; it has three basic motives which includes sales maximization, profit maximization and customer satisfaction (Pavlou Stewart, 2015). In this report, the name of the company is taken as Procter and Gamble (PG). The company produces and manufactures varieties of products which generally include cosmetics, hair care, household, skin care, laundry garments, healthcare products and feminine hygiene. In this regard, the variance of cosmetics products has been duly considered. The name of the product is Head Shoulders Shampoo. Identification of target customers or market in case of Head Shoulders Shampoo The identification of target customers or market is totally based on the market and customer segmentation. The head and shoulders shampoo product have a huge range of target market (Weinstein, 2014). The company deals with the baby care products, health care, and personal care products related to each individual. The products have the following customer ranges: The company target on the middle up class customers. The core target of the organization is women and children. The core strength of the products delivered by PG is diversification of the brand portfolio (Bull et al., 2016). Except this, the research and development section related to the products provide competitiveness to the competitive market. Globally distributed business provides the strength while considering the popularity of products. The identification of target customers is totally based on market and customers segmentation. Estimation of the size of the target market, its key players and expected long term growth in Head Shoulders Shampoo Estimation of the size of the target market The estimation size of the target market is totally depends upon the market and customer segmentation. In case of PG Company, it generally includes defining the target customer, estimation of number of target customers, determination of penetration rates, calculation of potential market size and applying the size of market data. Based on the company fundamentals of PG the estimation of the target market is sorely depend upon the market and the customer satisfaction (Wilkinson, 2013). Currently, the PG Company is operating in 15 countries with an overall expansion of more than 50 products worldwide. The key target market of PG is India, US, Australia and Switzerland with a percentile of 25% simultaneously. Key Players of PG Company in Head Shoulders Shampoo The key players of PG are McDonald. The key stakeholders of PG are the employees, customers in the supply chain, government, investors and the suppliers. Expected long term growth of PG Company This paragraph shows the growth for selling the products in the organization. PG is the multinational company which meets all the demands of their customers. The company operates among different sectors of the world. The globe value of the shares of the company is 21% according to the 4Q12 (Leonidou et al., 2013). This graph shows that, the organization utilizes the most effective strategy for the development of the organization. This strategy is concerned with the long term benefits from the competitive policies used with the organizational work culture. This shows the competitive perspective of the organization towards the growth of the organization. Expected long term growth Figure 1: Quarterly Return of PG (Source: Mariani et al., 2014, pp- 70) Future Outcomes of PG Company in Head Shoulders Shampoo The long term growth of PG is expected to rise to 5% respectively (Bull et al., 2016). The company is taking broad initiatives for diversification where it is considered as one of the most crucial perspective. The company also leads itself among the other competitive companies. Explanation of planning the PG product (Head Shoulder shampoo) to position and communicate in the market based on data gathered by listening to and monitoring the target customer/market. Planning of company product in Head Shoulders Shampoo Based on the above scenario of PG product (Head and Shoulders shampoo), the planning is totally based on company launch event, strategic planning, operational product plan and social industry analyst. Strategic planning implies the needs and the necessity of the Head and Shoulders shampoo in the market segmentation. There are different types of company products based on different market criterion (Wilkinson, 2013). The company must ensure that the need of the customer based of specified products and according to them the company will make initialization. Planning of company product in case of Head and Shoulders shampoo is very essential as it has more than two competitors in an Indian and in US market. Generally, PG Company maintain and manipulate the strategic planning and the operational planning to make a certain demonstration and amendments in specified products. Customer view regarding the Head Shoulders Shampoo product It is very important to know the taste and preferences of customer. It is the duty of the company to make certain analysis and identification regarding the Head and Shoulders shampoo. There are normally six types of companies producing and manufacturing shampoo; and in that situation the PG must ensure and measure the customer needs and satisfaction. The customer are liking the PG products and its demand for Head and Shoulders shampoo has also increased to 15% simultaneously in Indian and US market (Rothaermel, 2015). The customers are buying the company products in all segments and are fully satisfied with the allotted products. Company competitors in Head Shoulders Shampoo The main competitors of PG are ITC, Estee Lauder, Clorox and Cadbury for all types of specified products. As the company deals with more than fifty products there are more than ten competitors prevailing all around the world (Slack, 2015). It becomes very tough for the company to maintain and manipulate the competitive rivalry at a glance. Explanation of promotional strategy of Head Shoulders Shampoo Promotional strategy This era is considered as the era of advertising of products and services. Promotion of the products and goods always need proper advertising tool and platform for bringing their products to the customers. Social media and internet are two crucial fields for advertising the products and services and to attract the customers by fulfilling their demands according to the ongoing trends and technologies. PG followed an effective promoting strategy in 2009 by advertising their products with the budget limit with 8.68 billion dollar. This step made the company the worlds one of the top consumer good provider (Bull et al., 2016). This advertisement was totally base on the social media. This made the products more popular and brings the products to the customers according to their demands within a certain limit. The company received Advertising Hall of Fame award around 2010 (Wilkinson, 2013). For the advertising purpose the company focuses on the internet advertising and internet marketing mediums to promote their products globally. These aspects make the customers more attractive while choosing their favorite products, goods and services and also make the product promotable (Xingang et al., 2013). Distribution channels in PG Company Distribution channel is totally related to the publicity of the products within the public. The PG is a world class brand and its brand value makes its products more attractive towards the customers. Social media plays a great role in this aspect. Social media is such a platform where the organizational goals and visions are transformed in to goal setting perspective for the organization or for the product and goods (Qiang et al., 2013). There are several options to the organization for making their products more popular. The advertisements available on televisions make the products more popular. Except this, there are several events where the advertisement of the products attracts the customers. Next if the consideration is on the application of the internet, then it is clear that several online activities and advertisement make the customer more attractive about the products and they are influenced by the advertisement and convinced for buying the product (Wilkinson, 2013). Competitive forces of PG Company Competitive forces are another crucial factor to be analyzed for the betterment of the organization and promoting the products of PG. The company is concerned with the providence of goods and services to their customers, for which the company is dependent on the third party and some of the stakeholders of the organization (Rothaermel, 2015). so there is a problem regarding the competitive forces. Except these issues, there is several organizations who are providing the same quality of products at lower prices. All of the products PG provides to their customers are highly competitive in the market. Identification and explanation of metrics for measuring effectiveness of implementing the E-marketing strategy There are several metrics, which can be utilized to analyze the developmental perspective of the Head Shoulders Shampoo and can also be measure the effectiveness of the compatibility of the PG with the ongoing demands of the customers (Qiang et al., 2013). The identification of target customers or market is totally based on the market and customer segmentation. The estimation size of the target market is totally depends upon the market and customer segmentation. This strategy is concerned with the long term benefits from the competitive policies used with the organizational work culture. This shows the competitive perspective of the organization towards the growth of the organization. As the company deals with more than fifty products there are more than ten competitors prevailing all around the world. This made the products more popular and brings the products to the customers according to their demands within a certain limit. Here some of the important metrics are discussed below for measuring the effectiveness which generally includes: Unique visitors: In this case the internet facility is very crucial. As the there is a system for measuring the number of visitors visiting the company website at a certain time space (Wilkinson, 2013). Here one visitor is counted for a single time. AS PG have good brand value, so their visitors at a certain time are huge, this indicates the high developmental perspective. Number of page views: The cumulative number of single page reviews defines that the viewer clicking on the pages within a certain period of time measures the popularity of the site, organization and products (Ozkan, 2015). PG comparatively measures the viewer within a certain time period. Bounce rate: This term defines the amount of customers who just visit the company site but does not click on any options available within the company websites (Rothaermel, 2015). The bounce rate less than 40 percent introduces the good position according to the rating perspective. Search engine Traffic: The amount of traffic is defined as the traffic or delay faced by the viewers when they visit the search option of the company websites. It attracts and motivates the customers very much (Wedel Kamakura, 2012). Conversion rate: The customer who takes specific action while visiting the site is considered as the consumers who are impressed by the content provided by the organization (Qiang et al., 2013). Inbound links: The numbers of internal links showing n the company websites are considered as the inbound links of the site. High quality inbound links provides the high quality of the organization. Conclusion This report concludes with the broad concept of relevant marketing cincepts related to PG Company. The above marketing plan clearly reflects and highlights that how the social media and internet facilities are improvising the operational strategies for promoting the PG products in a better way. The marketing plan combines of target market analysis, market segmentation of the market with the marketing strategies that must be implemented within the organization for the betterment of the organization and promotion of the products. There are several key metrics available for the development of the organization which is also described in this marketing plan, which shows the competitive advantage of the organization. References Bull, J. W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem Services,17, 99-111. Home. (2016).Us.pg.com. Retrieved 14 July 2016, from https://us.pg.com/ Jaber, J. O., Elkarmi, F., Alasis, E., Kostas, A. (2015). Employment of renewable energy in Jordan: Current status, SWOT and problem analysis.Renewable and Sustainable Energy Reviews,49, 490-499. Kaynak, E., Fulmer, R. M., Keys, J. B. (2013).Executive development and organizational learning for global business. Routledge. Leonidou, C. N., Katsikeas, C. S., Morgan, N. A. (2013). Greening the marketing mix: do firms do it and does it pay off?.Journal of the Academy of Marketing Science,41(2), 151-170. Mariani, M. A. P., Fagundes, M. B. B., Arruda, D. D. O., Schmidt, V., Centurio, D. A. S. (2014). Identification of key variables for the promotion of local development through tourism in the city of Corumb/MS/Brazil: an application do SWOT Analysis.PASOS: Revista de Turismo y Patrimonio Cultural,12(1), 65-78. Ozkan, N. N. (2015). An Example of Open Innovation: PG.Procedia-Social and Behavioral Sciences,195, 1496-1502. Pavlou, P. A., Stewart, D. W. (2015). Interactive Advertising: A New Conceptual Framework Towards Integrating Elements of the Marketing Mix. InNew Meanings for Marketing in a New Millennium(pp. 218-222). Springer International Publishing. Qiang, Q., Ke, K., Anderson, T., Dong, J. (2013). The closed-loop supply chain network with competition, distribution channel investment, and uncertainties.Omega,41(2), 186-194. Rothaermel, F. T. (2015).Strategic management. McGraw-Hill. Slack, N. (2015).Operations strategy. John Wiley Sons, Ltd. Thorson, E., Moore, J. (2013).Integrated communication: Synergy of persuasive voices. Psychology Press. Wedel, M., Kamakura, W. A. (2012).Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media. Weinstein, A. (2014). Target market selection in B2B technology markets.Journal of Marketing Analytics,2(1), 59-69. Wilkinson, I. F. (2013). Distribution channel management: power considerations.International Journal of Physical Distribution Logistics Management. Xingang, Z., Jiaoli, K., Bei, L. (2013). Focus on the development of shale gas in ChinaBased on SWOT analysis.Renewable and Sustainable Energy Reviews,21, 603-613.

Lord of the Flies Psychoanalysis free essay sample

Jack embodies the Id; only concerned with satisfying his impulses. For example, when Ralph mentions a fire Jack immediately says â€Å"Come on! Follow me! †(38). He spares no thought for the consequences of his actions. Jack gives no thought to the unfinished shelters that they desperately need. He has an obsession with killing a pig which eventually manifests into a â€Å"compulsion to track down and kill that was swallowing him up. †(51). He has a single-minded impulse and killing a pig would satisfy his impulse. When he finally makes his first kill he feels ecstatic. He says, â€Å"Look! We’ve killed a pig,† (69). His impulse became controlled for a bit until he went out to hunt again. After his next kill, Jack descended into savagery, to become ruled solely by his impulses. An example of his inhibitions would be when â€Å"The chief [Jack] led then, trotting steadily, exulting in his achievement. He was a chief now in truth; and he made stabbing motions with his spear. We will write a custom essay sample on Lord of the Flies Psychoanalysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page From his left hand dangled Piggy’s broken glasses. (168). After Jack attacks the camp to steal Piggy’s glasses, Ralph and Piggy realize that the last symbol of civilization, the conch, has become irrelevant to the others on the island. Piggy embodies the Superego; he focuses on responsibility. He attempts to control Jack, the Id, and keep him from surrendering to his impulses. For example, when Piggy says, â€Å"I got the conch, you let me speak! †(42). it shows that he still respects the rules of civilization. On the island, Piggy becomes the voice of reason. He â€Å"approximates to the spoil-sport who â€Å"robs the play of its illusion. †(Rosenfield 4). by trying to keep order. He believes in handling situations properly in order to achieve a smooth success. When Piggy says â€Å"Just you listen! The first thing we ought to have made was shelters†¦how can you expect to be rescued if you don’t put first things first and act proper? †(45). He knows that they must remain civilized or they will not have a chance for salvation. Piggy represents the closest thing the boys have to a father figure on the island because of his knowledge. In the words of Claire Rosenfield, â€Å"Like the father, he counsels common sense†¦when they scamper off at every vague whim, he scornfully comments â€Å"like a pack of kids. †(Rosenfield 3). Ralph embodies the Ego; he acts as the mediator on the island between the Id and the Superego, or Jack and Piggy. For example, when Jack and Piggy fight over the conch, Ralph says, â€Å"Jack! Jack! You haven’t got the conch! Let him speak. †(91). Ralph likes order and he does not like fighting and conflict. When he goes to Castle Rock to ask Jack for Piggy’s specs back, he attempts to do so in a neutral, compromising way to avoid fighting. Also, when all of the boys first meet up on the beach Ralph says, â€Å"Seems to me we ought to have a chief to decide things. †(22). This shows that he wants order and that he wants to avoid conflict by having people vote instead of someone just deciding they will become leader because they want to do so. Mediating comes naturally to him. As the boys gather on the beach in the beginning of the book to decide how to proceed, Ralph demonstrates this natural ability when â€Å"He [Ralph] sat on a fallen trunk, his left side to the sun. On his right were most of the choir; on his left the larger boys who had not known each other before the evacuation; before him small children squatted in the grass. †(32). He brings groups of different people together and makes them get to know each other and get along. Word Count: 718 Works Cited Golding, William. Lord of the Flies. New York City: The Berkley Publishing Group, 1954. Print. The Taboo, Blooms Literary Themes. N. p. : n. p. , n. d. Blooms Literary Reference Online. Web. 12 Apr. 2013. .

Cultural Diversity essayEssay Writing Service

Cultural Diversity essayEssay Writing Service Cultural Diversity essay Cultural Diversity essayThe cultural background is a pivotal factor that may affect negotiations, especially if such different cultures as Chinese and American ones are involved.The lack of confidence in Chinese partner became one of the main reasons for the failure of negotiations. On the other hand, American negotiators were too direct that could be offensive for Chinese negotiators. Instead, the traditional way of conducting negotiations in China was perceived by the American part as cheating or attempt of it. The American part focused on specific business issues, including production facilities, costs, quality and other issues (Pudelko, 2005). On the contrary, Chinese put the corporate philosophy and culture prior to practical issues related to their business.Americans were disturbed that they have not started negotiations from the moment of their arrival to China. Instead, they have received warm welcome not only from the part of the company but also from the part of local offic ials. Instead, Chinese focused on the establishment of close relations with officials to establish the higher status of the company and American partners. Moreover, Chinese did not always know agenda and could not respond to Americans succinctly to their inquiries about the agenda and negotiations, which Chinese perceived as rudeness.In fact, Americans failed to understand that negotiations have started from the first hand-shake because Chinese way of negotiations turned out to be absolutely different from American one. At the meeting with the CEO, the American part had to agree general principles, which were long-term relationships, trust, providing Chinese company with American know-how and other strategic issues. However, Americans lacked specific, practical, material side of business in China being discussed. Instead, the Chinese CEO, Mr. Chen, refused to negotiate details because it apparently was not his matter but the matter of the company’s executives of the lower lev el. Instead, Mr. Chen could focus on the strategic or general issues only. In the course of negotiations, Americans apparently waited for the offer being made by Chinese but, instead, they signed what Americans perceived as a non-binding statement of some intentions. Instead, Chinese perceived the signed document on general principles of the US-Chinese partnership as the binding offer and further negotiations should be conducted within its framework.However, Americans could not accept the signed document because they failed to accept it as an offer. Instead, they needed specific offer, where interests of either party are defined clearly. At the same time, the status of American negotiators did not match the CEO Chen level because Chinese expected the CEO of the US company would have arrived to the negotiations to determine general principles (Ely Thomas, 2001). The Chinese part took a lot of time for consideration involving senior staff and officials in the important decision makin g process, whereas Chinese expected American negotiators to take decisions immediately, while any delays were perceived as malicious.In fact, practical details of the contract were unimportant for Chinese because personal relations and mutual understanding were crucial for them. In other words, Chinese expected to establish strong interpersonal relations first and then come to agreement on practical aspects of the business development in the course of the implementation of the project. Instead, Americans needed settling practical aspects of business first, while interpersonal relations and incomprehensible general principles remained secondary for them.Furthermore, Chinese insisted on clauses about arbitration to be able to refer to third parties, in case of breach of contract by either party, whereas Americans expected to stick to the contract and specific legal procedures, which should be applied in case of the breach of contract. Once again, Chinese put personal relations prior t o the contract and they would rather negotiate controversial issues that could breach the contract with a responsible official or executive of the US company rather than undergo the legal procedure of breaching the contract.In addition, Chinese way of building up relations means corruption for Americans. This is why the American part was unwilling to get too involved into building up relations with officials out of sheer fear of being involved in corruptive activities, whereas Chinese interpreted such position as offensive and dangerous because the failure to establish positive relations with officials threatened to the project, which could take either a couple of weeks, if the company had good relations with officials, or several months, if relations were poor (Hopkins, et al., 2005).Chinese put moral obligations prior to contract ones and losing their face is the major threat to them, while going to court is the case of losing their face. This is why they insisted on the establish ment of interpersonal relations and priority of moral obligations, while contract obligations were insignificant for them. On the contrary, Americans viewed contract obligations as their priority and the only issue that did really matter, whereas personal relations could not resolve any disputes or breach of contract if one could occur.Thus, cultural differences have apparently played the key part in the failure of the agreement between Chinese and American part.

State Intervention Essay Example | Topics and Well Written Essays - 2000 words

State Intervention - Essay Example The value placed upon the family unit is undeniable. Understanding the importance of the historical significance of the family unit, this article guarantees that the state will, with all its power, protect, defend and uphold the sanctity of the institution. Undeniably society as a whole affirms these principles having ratified the Constitution and empowered the courts to act as a caretaker and a defender when the rights of the family unit are challenged. Problems arise when government agencies through interpretation of law presuppose to know better than the parents what is best for their own child. Sadly there are cases where the government does need to intervene to protect the child; however, the concern lies when they begin to believe that the government itself has the right to step within the bounds of the family unit and impose its will upon it. It is, actually, quite a chilling thought. Thankfully we live in a country that has a set of checks and balances in place that is empowered, when necessary, to remind itself of the sovereignty of the family. The Health Act, 1970 authorized the establishment of Heath Boards in Ireland. These "eight health boards were established with statutory responsibility for the delivery of services in their respective areas." (Health Service, 2004, n.p.) Their function is to over see the delivery of heath service programs and benefits throughout the state. One of the source documents the health board uses in carrying out is function is the Child Care Act, 1991. Through legislative means such guidelines have been enacted to guide them in executing their duties. Unfortunately, in some cases, the possibility exists that the very power entrusted to them is abused. They begin to believe that they have the right to interpret and convolute the meanings of documents such as this and, intentionally or not attempt to destroy the fabric of the family unit. Such was the case which occurred when the North West Health Department attempted to usurp the power from the parents in deciding how best to raise their own children. This one act of sanctimonious righteousness threatened to redefine the very Constitution itself by denying the validity of a parent's rights to chose what they feel is best for their own child. That being said, I'll turn to the facts in the case described here and detailed in North Western Health Board-V-W. (H.), (2000) IEHC 199 Child Care Act, 1991 The Child Care Act, 1991 contains in Section three the responsibility of health boards to ensure that every child living within each area geographical boundaries is provided adequate medical care and other benefits. However the statute limits the power of the state to intervene only in those cases was proper care and guidance is not being provided for by the parents. When this happens, the state is to intervene, on behalf

Special Education High School Essay Example | Topics and Well Written Essays - 750 words

Special Education High School - Essay Example It can be that this is the child's behavior at home whenever he or she is denied something or it could also be that this is his or her way of getting what he or she wanted. Throwing tantrums would exasperate parents, resulting to them giving in to the child's desires. These behaviors could not immediately be considered as behavioral problems per se; but it could lead to one if the child's present way of interacting with people, including children, would not be corrected. Biting is not an abnormal behavior but it is disturbing and potentially harmful which should be discouraged from the beginning (University of Michigan Health Systems 2007). Every aggressive behavior that the child displays should be understood and one way of understanding it is through knowing the child's family background. Who is living with the child and what is the situation inside the child's family. Through knowing, the teacher will be able to understand and formulate positive ways to handle the child's feelings . In a situation when the child's father is in prison and the mother herself is in a problematic state, it could be that the child lacks parental care and attention which drives him or her in a state of anger, shame, confusion or even aggression. In addressing such behavior, the teacher should not hit or bite back at the child as a way of reprimand because this only communicates to the child that violence is a fitting way to handle emotion (University of Michigan Health Systems 2007). Assessment of children going to school with behavior issues needs an in-depth look at behavior because the cause of such behavior may be neurological, psychological, emotional, family and/or social issues (Direnfeld 2007). Whatever is the cause of the child's aggression or violence, the child should not be rewarded for biting or showing aggressive or violent behavior, "not even the reward of a negative attention (University of Michigan Health Systems 2007). The teacher's approach should always be calm and educational. The teacher must also take note of the pattern of the child's aggression including the environment that the child is in and his or her emotional state. In this way, the teacher will have a clear idea on how to address and correct the child's behavior. Children, particularly toddlers, don't digest words whenever reprimanded unlike adults and adolescents; and shouting is definitely not a way of dealing with them. A calm but firm and serious tone is more effective than a loud voice that threatens the child because it still communicates negativity. Age appropriate ways of teaching children to control themselves promotes the development of confidence and self-esteem, thus, we can easily guide them towards self-control away from any aggressive or violent behaviors. Emotional control is also one dimension that the pre-school teacher should look into. Emotion can be influenced through perception. The child should perceive things in a positive way, and one way to guide that perception is to set up a classroom environment with a 'light' and happy atmosphere, wide and friendly space with lots of colors and wholesome pretty pictures on the wall. Such set-up sends a non-verbal message of security, safety, friendliness and warmth which most children are keen at The classroom, should not

Mangment Essay Example | Topics and Well Written Essays - 250 words - 2

Mangment - Essay Example ng a project is usually desirable when the project timeline is inaccurate, and the project implementation process lags behind the set schedule, or project completion date is raised up (Pinto 298). In these situations, it is difficult to complete a project within the stipulated period as set in the original schedule. Therefore, it is recommendable to crash the project or activities to establish new completion dates. Additionally, crashing is sometimes desirable when penalties or late fees are incurred. In some cases, it is advisable to crash activities than pay the extra activities (Pinto 299). The critical path is usually the longest path within the network. Crashing project or activities is performed on the critical path to reduce the overall project duration period (Pinto 302). This is because crashing projects or activities outside the critical path increase overall cost. It also only reduces the time for the completion of a single activity, but not the overall time of the project completion. Therefore, it is advisable to crash activities that lie, on the critical path to reduce the time for project completion and extra

An Internal Analysis Of General Motors

An Internal Analysis Of General Motors General Motors is the international company; the global market share is estimated at 12.5 percent as of 2008 (General Motor, no date), therefore, base on the global market coverage, it can benefit from many regional countries, to allow better access to resources, talents and knowledge.. According to Boston Consulting Group, General Motors is one of the 25 most innovative companies in 2008, it arises from the concept cars like the electric Volt and a renewed focus on design. The workforce is value driven and understands the business mission and vision. 1.2 Intangible resources The intangible resources of the organization are its brand image and its reputation. General Motors has its strong reputation for innovation and new products in the automotives market. This means that customers will often associate the brand with new technology and products. 1.3 Core competencies General Motors core competencies including innovation. They constantly strive to deliver new and exciting products to the market, and human resources. General Motors have a well prepared knowledge and flexible workforce who is concentrated on reaching business goals. General Motors starts recommending vehicle installed OnStar satellite in case of an emergency or theft.(Onstar, no date) 2 Factors affecting the Automotive Industry (PESTEL Analysis) 2.1 Political The safer vehicle and the environment in the American market is not restricted at a great disadvantage. Government and authorities in the region made efforts to regulate, eventually start the implement and set the laws and regulation since the 1960s (L.S. Robertson, 2006) 2.2 Economic According the number of studies (Catherine Rampell, 2008), is the major user of steel, iron, lead, plastics, vinyl, rubber, aluminum, textiles, and computer chips. The study also mentioned that for each autoworker there are seven other jobs created in other industries. 2.3 Sociocultural The consumer automotive market, especially the vehicles market, used to be dominated by men but nowadays is not true. Marketing strategies are also focusing on emotions. The presence of women in the market shall turn out as fallback to cushion declining sales On the other hand, young consumers increase their spending power by working in a part-time job or by receiving larger allowance from their increasingly financially successful parents. 2.4 Technology the internet has a great impact on every industry in the anywhere and has also affect the automobile industry. According to the J.D. Power and associates 2006 New Autoshopper.com Study, 59% of the buyers referred to the internet before making their purchases and out of that 59%, 85% of the serious buyers visit the manufactures website before going to the dealer for a test drive. 2.5 Environmental On 30th November 2007, the business leaders of 150 global companies published a communiquà © to world leaders calling for a comprehensive, legally binding United Nations framework to tackle climate change. In fact, there is a programme in which WWF and businesses collaborate to show leadership in addressing climate change. 3. Porters Five Force Anaylsis 3.1 Threat of new entrants The threat of new entrants is relatively low. This is mainly due to the fact that it will cost a new company a lot of investment cost and know how to enter the automotive market. 3.2 Threat of substitute products Tthe coverage of destination is limited, besides, bus, metro, taxi are not products that can replace the vehicle. Therefore, the threat of substitute products is relatively low to moderate 3.3 Bargaining power of suppliers Due to the fact that suppliers are united, they are a very strong threat in the automotive market, nevertheless, the United Auto Worker, the only supplier of labor, has exerted a great deal of the leverage over the benefits and wages provided by the big three, therefore we can conclude that the bargaining power of supplier is strong. 3.4 Bargaining power of buyers As we look at consumer behavior when buying vehicles the conclusion can be made that their power is relatively low. Mainly the reason for this low power is because individual consumer has some power over price within a given dealership, but low power over manufacturers. 3.5 Competitive rivalry within the industry Due to the fact that there is a intense completion going on in the auto industry the rivalry within the automotive market is high. There are a lot of choice and intense competition in internet sales that can damage a company when they dont keep up with their competitors. See appendix 1 for more information. Summary Porters Five Forces Framework Porter (1980) http://dpj.typepad.co.uk/entrepreneur_zest/images/2008/03/26/porters_five_forces.gif 4. SWOT Analysis 4.1 Strengths 4.1.1 Large Market Share Although GMs market share in the US has declined, it still retains a competitive 21.5 percent in 2008. They also start to penetrate the Chinese customer automotives market and gain an increasing share. 4.1.2 Global Experience They have already been a global company for almost 100 years now and have established themselves as the global leader for most of them, they already have global experience. 4.1.3 Variety of Brand Names GM has been the automotive leader for the majority of the last century. The current GM brands included: Chevrolet, GMC, Cadillac, Buick, Pontiac, Saturn, Saab, Daewoo, Opel, and Holden. 4.1.4 GMAC Customer Financing Program Since its establishment in 1919 it has proven to be GMs most reliable way of revenue. 4.1.5 OnStar Satellite Technology This technology allows the vehicles to be tracked in the event of an emergency or theft, it also allows the driver or passengers the ability to communicate with OnStar personnel at the click of a button. 4.2 Weaknesses 4.2.1 Behind on Alternative Energy Movement The alternative hybrid trend has begun to take place in the automotive industry and GM has been one step behind the competition It is a reason that lead them to lose the market share. 4.2.2 Organizational Structure below standard We can see the organization structure above, it seems to be too vertically integrated. The shortcomings are that it is a lack of communication between employees from top to bottom and may have played a part in GM lag on the hybrid technology. 4.2.3Stagnant Profitability To review GMs profit we can see that they are struggling with respect to the size of the company. It is disappointed that shareholder would not happy about. 4.2.4 Too dependent on domestic market GM overly become dependent on the US market The competition will become tough if they only focus on just one country. 4.2.5 Too dependent on GMAC GM overly become dependent on its financing company. Maybe it is a very great advantage for GM, but they cannot rely on financing company for gain the profit, if they want to compete with competitors 4.2.6 Poor Credit Rating GMs credit status has been declining obviously. According to Standard Poors, they declared billion of dollars of debt owed by GM to be junk, it will increase borrowing costs and limit fund-raising options for them.(Sharon Silke Carty, 2005) 4.3 Opportunities 4.3.1 Alternative energy movement hybrid technology is giving to GM a opportunity to once again become the automotive industry leader in innovation and technology 4.3.2 Continuing to expand globally Recently, they found that there is a dramatically increase in China automotive market, that proves themselves to focus and emphasis on Chinese huge potential market. 4.3.3 Low interest rates It is a opportunity that they can gain immediate revenue in sales. 4.3.4 Develop new vehicle styles and models As you know the development of the vehicle model never be satisfied, GM should keep attempting the most popular model in the world. 4.4 Threats 4.4.1 Rising fuel prices GM the major business pieces is the sales of truck and SUV, but it is gradually declined because of the lack of fuel efficiency, for rising fuel prices this reason, 4.4.2 Growth of competitors Toyota gains the first mover advantage of hybrid system and become the leader of automotive industry, GM faces the reality they should develop more fuel efficiency vehicle and small car model. 4.4.3 Legacy cost GM provide a great welfare to their retired employees, so they need to experience it is a serious financial problem more and more retired employees begin to be benefited. 5 Key strategic issues firm face GM is facing several strategic issues. It will be shown by a number of aspects. The economic recession, Competition, and New entrants. 5.1 Economic Recession The economy of world is currently in the downturn, or even recession in which will impact a lot of industries and consumers in the world. As the economy slowing down, doing business may find it hard to increase the revenue because banks are not willing to lend money to companies, especially bad credit status companies. As a result, GM may suffer from decrease in sales of automotives. However, they may benefit from hybrid technology, since more people are buying new fuel efficiency car model if consumer intend to purchase a new car. 5.2 Competitor in automotive industry The competition between the main competitors for instance, Toyota, Honda, Ford, has expanded beyond that of the traditional energy car. These companies are now competing on value adding products, fuel efficiency, design and service of maintenance. In order to achieve competitive advantage companies try to merge or acquire other companies in gain experience and knowledge. 5.3 New entrants The fast moving and constantly changing industry gives opportunities to new entrants who have not previously specialized in the automotive market as technology can often be easily imitated. In addition an alliance formed by different companies, such as Magna and Sberbank, trying to seek a takeover of Opel and Vauxhall, parts of GM European division. There has also a growing number of new entrants in China due to relatively low investment costs. 6 Strategic Options The strategic options that GM might realistically pursue had been discussed as below such as product development, market development,, and market penetration as their strategic options. (Ansoff, 1987) 6.1 Product development Product development is a feasible option because it can be capable both in present and the prospect. This option is also suitable to GM since it is able to exploit the needs of customers. GM is facing the threats of too much competitors in the market and the improvement of technology is increasing rapidly. Doing more researches on GMs products and investigate and understanding more about the favour of customers are significant. To improve the quality of services in their technology should not be neglected in order to catch up the expect of consumers and the externally needs so the company can be enhanced and stable in the market. . Suitability: Due to the furious competition between the three consoles company, this strategy is very important. GM have to develop more innovative new products to catch up the pace of the technological advancement. This could ensure the company to gain a step ahead of its competitiors. The technology industry requires swiftness in developing new and innovative products. Feasibility: The research and development of the company is doing very well in the past few years. They had been rated the top 25 most innovative company in the world (businessweek, 2008). In skills term, they have talent in which had leaded and developed a lot of innovative ideas which attracted a lot of consumers from youths, adult and even elders!. Acceptability: Shareholders and stakeholders will agree wholly with GMs decision as technology investors, they realize that the technology development or innovation is very important to maintain themselves into the market. 6.2 Market penetration According to (Lynch, R., 2006), market penetration uses the existing range of products or services to attract potential customers or consumers from competitor to expand their own market share. It basically targets the existing customers in the present market of competitors and gain profit from it. The cost is lower, and the chance of attracting consumers is higher. GM uses price competitive advantage to deal with their competitors, which are Toyota, Honda, Fordà ¢Ã¢â€š ¬Ã‚ ¦etc. When GM introduces their brand, it is priced lower than others significantly. GM offer lower prices than competitors and it attract competitors consumers to have an attempt on the product due to its low price Suitability: This strategy is suitable to be implemented because this allows GM to grab more market shares from their numerous of competitors in the US market, Feasibility: GM is capable to compete with competitors as they are financially competent with them. Since GM stated that they retain the GM Europe section because they posses good health of liquidity again. This also shows that GM is financially secured and there is no problem for them to compete with their competitors. Acceptability: Stakeholders of GM will accept the strategy as long it is profitable to the organization and to them. 6.3 Market development From this strategy options, it involves the strategy of introducing both new and existing products to their existing customers and not overlooking the new customers. From here, both new and existing customers have the options and more information about those products. From here, they would be introduce their product to both side. They would be able to saturated new opportunities for geographical spread, entering new segments or new users in the environment. Such a change will enable GM in better turnover at medium risk by exploiting current strength or market knowledge. (Lynch, R., 2006) Suitability: It is suitable in market development as they tend to target new groups of people, and other new geographic places. (Johnson, Scholes Whittington, 2008). GM try to targets elders, adult or basically all adult group. Feasibility: It is feasible for GM as they have enough resources to develop into the new market. According to the U.S. Treasury Department, they has received $1 billion repayment from GM. This shows that they totally have enough fund to research and develop proper strategy in order to venture into the new market or exploring into a new market segment. Acceptability: Stakeholders and shareholders would surely agree with this strategy as it gain profit for the company and stakeholders or shareholders themselves. Recommendation of Strategy options The best strategic option for GM in their current situation is to develop a new vehicle which is alternative energy SUV; this strategy would significantly lead to a growth in sales. In addition, GM can gain a new business partner from Canada-Russia consortium because of their contractual relationship and this would be a great competitive advantage for GM. By using this strategy, which is an external method, it can help GM to solve their problems quickly. An alliance with Magna-Sberbank will also benefit GM in terms of saving expenses on research for the small car technology. This will aid GM in solving the tribulations that they are facing. 7 Implementation Issues When GM wants to withdraw or retain Europe operation, some obstacles will appear. They are called implementation issues. These implementation issues will be discussed how Government involved in its decision making. 7.1 Russian Government German Gref, the Sberbank boss stated that he acquires GM Europe section to enter new markets abroad and confirmed it is a really low price to takeover Opel, it can get the permission to get its company technology. Sberbank is a famous creditors of automotive industry in Russia in which inform to turn around its carmaker industry. The Russian Trade and Industry Minister stated that if not the takeover, they will not good enough to develop the international car company Since the Russian government plans to acquire international technology, all of the international autos keep continue to build some facilities such as manufacturing plants in there to reach domestic market demand. The global companies can avoid Russian import taxes on autos, besides, they can benefit from the domestic low salaries. Nowadays, to sell the GM Europe, GM will struggle in the Russian market and GM technology. 7.2 US Government According to American negotiating circle, the US government is not welcomed to work with the Magna as long as Russian companies get extensive access to GM patents. As Magna keen to get access to all developments from the GM patent pool. US government concerns about not only car technology, they concern about Russian getting the military items. On the other hands, GM concerned that the consortium will use GM technology to contribute a potential threat of competitor to GM another brand in the Russian market. (Reuters, 2009) In addition, China Beijing automotive offer and promised job cut, and required financial support are much better than the other two, Magna also design Opel the best way for future development, but the GM is welcomed RHJ. According the analyst, GM expects to be able to make a comeback again in the future control of Opel, RHJ operation mode exactly GM wants, RHJ can give a hand to GM achieve a deep restructuring.(Wall street journal, 2009) 7.3 Germany Government According to Reuters(2009), the Germany Chancellor Merkel played an important role in the incident that Opel will be sold to Magna. Why? Because she takes the mission to save German unemployment rate, this is a political activity, she is preparing the coming election. How Merkel convinces Magna, allowed to retain as many jobs as Germany can be affordable? This is simple word money. The Germany Government wait for the European Commission approved a loan of 4.5 billion Euros to the Opel. Furthermore, the plants will not be closed in Germany, this seems very favorable for Merkel, and she is expected to easily win the election. On the other hands, it will damage their relationship if there is any failure of Russian involvement in Opel since Germany is apparently work well with Russia about trading. Besides, German election is almost can be said to the future destiny of the Opel that become a political hot potato. Government has invested a lot of money into the Opel, which is an economic decision making, but also the reason of political consideration. To unresolved Opel future, Merkel will be faced more political pressure. On the other hands, Germany government will not give any financial support to GM Europe section if GM remains it. It makes sense that Government will not help a outsider in which Germany has big three carmakers (Audi, BMW, Volkswagen),to survive its operation. As GM has already damaged the GM Europe section operation and put Opel on the transfer list. Germany cannot build any trust on GM, but by the way they have a good relationship with Russia as I mentioned above. Conclusion As a conclusion, GM sales have been affected by the economic downturn and in order to increase their sales the best option is to launch a alternative energy SUV. Besides that, GM wants to protect themselves on the market, and for this reason GM needs to be more innovative and be more sensitive to the current trends of the market. Knowing the needs of consumer will retain GMs position in the market as the worlds leading producer of mobile phone. 8. Reflective Statement on Leadership Leadership is defined as entails some degree of voluntarism in followship (Pardey, D., 2007). However, Kotter (1990) argues that leadership is about coping with the changes by giving direction. Kotters (1990) leadership framework states that the role of leadership is to set a direction, develop a vision of where the organization should be going and the strategy for change to achieve that vision. Leaders align people to the direction being set, communicating it to people and building commitment to it. Motivating and inspiring people so that they work to achieve the vision drawing on their needs, values and emotions. Our group were using democratic style of leadership where all of our members were involved in the decision making process. Ryan, our group leader discussed with all of us and decides which part we need to work on step by step. This helps a lot as we were very unclear about the direction were heading to. Communications In my group, there is some communication issues as the all four of us come from different country and background. Sometimes, there will be conflict of ideas and difficulty in presenting the ideas. We got delays in meeting because some of our group members were busy or there were some lack of communication as in setting up our meet up time got messed up and caused some group members turned up and some did not. I learnt that working in a group is not easy as it needs more effort to discuss and accomplish it. Responsibility We were each given task to search for the information from external analysis to internal analysis. All of our group mates were very responsible that they all searched for the information on their own part and some of them even helped to search for others part of work in detail. This helped our group to have the sufficient information for us to do our work. I learnt that without time management, everything would be in a total mess as we might have hand our assignment late. Problem solving We overcome our communication problem by spending more time during our meetings and we make sure everyone understand what are the things that we need to accomplish and understand what our group members were discussing during the meeting. I had learnt that developing a vision is important as it helps our group to do our work on time. Reference list Ansoff, H.I. (1987) Corporate Strategy Revised Edition. London: Penguin Books. BusinessWeek,(2008),The 50 Most Innovative Companies. [online] Available at: http://bwnt.businessweek.com/interactive_reports/innovative_companies/ (Access: 9th January 2010) Catherine Rampell, (2008), How many jobs depend on the big three?, Economix, [online] Available at http://economix.blogs.nytimes.com/2008/11/17/how-many-jobs-depend-on-the-big-three/ (Accessed: 9th January 2010) General Motors,(no date) GM Global Vehicle Sales and Market Share-2008,December [Online]. Available at http://www.gm.com/europe/corporate/sales/global/ (Accessed:9th January 2010) J.D.Power (2006), Research a car online[online] Available at: http://www.jdpower.com/autos/articles/research-a-car-online (Access:9th January 2010) Johnson, G., Scholes, K. Whittington, R. (2008) Exploring Corporate Strategy. 8th edn. England: Prentice Hall. Kotter, J. (1990) what leaders really do Harvard Business Review. L.S. Robertson, (2006), Motor Vehicle Dealth: Failed Policy Analysis and Neglected Policy, Vol. 27,p. 182-189, Journal of Public Health Policy Lynch, R. (2006) Corporate Strategy. 4th edn. Essex : Pearson. Pardey, D.(2007) Introducing Leadership. Oxford: Butterworth-Heinemann. Onstar,(no date) [online] Available at: http://www.onstar.com/us_english/jsp/index.jsp (Access:9th January 2010) Reuters (2009) GMs U-turn on Opel sale angers Germany Russia. Available at: http://www.reuters.com/article/idUSTRE5a25RL20091104 (Accessed:: 5/01/2009) Sharon Silke Carty, (2005) SP cut GM, Ford debt rating to junk status, [online] Available at http://www.usatoday.com/money/autos/2005-05-05-gm-junk_x.htm ,USA Today(Accessed:9th January 2010) Vincent J. Galifi. (2009) Magna Confirms Offer for Opel, [Online]. Available at: http://www.magna.com/magna/de/media/pressreleases/?i=218 (Accessed:5/01/2010) Vincent J. Galifi. (2009) MAGNA AND SBERBANK OFFER SELECTED AS THE PREFERRED SOLUTION FOR OPEL [Online]. Available at: http://www.sbrf.ru/en/news/index.php?id114=11000080 (Accessed:5/01/2010) Wall Street Journal (2009) RHJ improve the terms of its bid for GMs Opel.[Online]. Available at:http://online.wsj.com/article/SB125182274337876583.html

Aboriginal Athletes in the World of Professional Sports :: Essays Papers

Aboriginal Athletes in the World of Professional Sports Terrence and Jordin Tootoo grew up in Rankin Inlet, Nunavut, in Canada’s arctic region. They were like other Inuit children in Rankin Inlet in many respects: They were brought up to respect the customs of their people and they enjoyed the resources the land around them provided- they learned to hunt and fish for food like the others. However, the brothers were also different from their peers in one main respect- they were blessed with a love for the game of hockey, and also with extraordinary amounts of talent which would enable them to leave their native community to pursue the dream of professional hockey. While the brothers were growing up they were inseparable; however, after leaving Rankin Inlet to pursue the professional game their respective careers took strikingly different paths. Jordin’s journey took him to the top- he was drafted into the National Hockey League and signed a lucrative contract with the Nashville Predators. However, Terrence’s road to th e professional ranks was filled with hardship and tragedy, ultimately resulting in his suicide in August of 2002. The contrasting paths taken by the brothers is an illustration of how professional sporting careers can have varying impacts on the lives of Native American and Canadian athletes and their communities. In the following few paragraphs I will outline the history of Native Americans and Canadians in sports. I will examine how successful Native athletes are able to help their communities, both financially and by serving as role models for younger Natives. Also, I will argue that their still exist barriers and challenges to Native athletes that do not confront other athletes. For example, Native athletes are often placed under increased scrutiny because of their positions as role models. I will conclude by commenting on how Native athletes fit into pro sports today, and speculate on what can be done to increase the amount of success enjoyed by Natives. Participation in sports and games has long been a part of Native culture. The most significant example of a sport invented and played by Natives is lacrosse. Lacrosse is still designated as the official sport of Canada despite the overwhelming popularity of hockey (http://canada.gc.ca). Lacrosse was one of many varieties of indigenous stickball games being played by Native Americans and Canadians at the time of European contact. Almost exclusively a male team sport, it is distinguished from other stick and ball games, such as field hockey or shinny, by the use of a netted racquet with which to pick the ball off the ground, throw, catch and vault it into or past a goal to score a point.

Compare the Ways the Distinctively Visual Is Created in Run Essay

Compare the ways the distinctively visual is created in Run Lola Run and in one other related text of your choosing. Distinctively visual texts aim to manipulate the way we explore and interpret the images we see. Critically affecting the way we make interpretations of the experiences we encounter in the world. The distinctively visual represented in Run Lola Run by Tom Tykwer and the Dove Artificial Time Lapse are similar in some elements. Run Lola Run has multiple distinctively visual features throughout the film, but the Dove ad on the overhand has a few techniques or elements thrown into a 2minute short film. Through Tom Tykwer 1998 film Run Lola Run, he presents visual images and reflects the dominance of post modernism in popular culture at the same time. He has included in the film a set of themes/ideas, which characterise the cultural context: e. g. is Fate versus freewill. The colour red appears throughout the film, as a motif representative of different emotions and ideas central to the film’s core message. Red suggests a sense of passion and freedom from inhibition, quintessentially by Lola’s vivid hair. The colour of Lola’s hair makes her distinctive as the protagonist of the film, as well as symbolising her attitude of defiance towards authority and her individualism. Another motif is circles and spirals in the film, they have been incorporated throughout the film, from the various extreme close ups of clocks to the logos upon buildings and personnel uniforms. Further examples include: the Mercedes benz insignia, the various rings that Lola wears around her fingers, the Bolle sign on the wall behind the phone booth where Manni waits for Lola and the spinning spiral at the Spirale Bar. These circles all symbolises the film’s central message that life is circular and cylical; endings are new beginnings and beginnings mark the end of that which came prior. The image of the spiral is used in the film to represent confusion and desperation as well as the interplay between Fate and our own Free will. For instance, a spiral is used to convey Manni’s confusion about the events of the day prior the call to Lola while he is outside the Spirale Bar. This function as a visual metaphor for the idiom â€Å"his life is spiralling out of control†, a potent reminder of the consequences born of bad decision making or apathy about the outcome of one’s existence. In my related text the Dove Artificial Time Lapse it looks our how the media and we deceive beauty. The ad shows a girl who just looks normal nothing special but is turned into a model by the use of different techniques. Lighting is a key element used during the ad. The beginning when the girl comes in and takes a seat they have used low-key lighting to introduce the subject to the viewer. Once the change begins to the girl the lighting changes, high-key lighting is used to highlight the subject as the transformation happens. Another technique used is movement; this refers to the movement of actors or objects known as kinetics, the movement of the camera and the mechanical distortion of movement. The ad has included mechanical distortion and multiple freeze frames or snap shots of a change in appearance to the girl. They have created this by taking multiple photos to show the motion of the clip at a faster pace. By looking at these two texts you can point out the distinctively visuals created by the themes and motifs found in Run Lola Run and The Dove Artificial Time Lapse. They have incorporated many visual techniques to show both these films; although they are two completely different films you can see the similarities between them.

Then I’ll be brief Essay

In Shakespeare’s ‘Romeo and Juliet’, Juliet matures very rapidly. In the start of the play Juliet is introduced as a young, innocent girl, but ends up as a woman in love with an opinion of her own, and is emotionally mature. Juliet goes through several stages of being a child, being in love, becoming a wife, being deceived and being a widow in a short space of time. In the beginning Juliet is shown to be an innocent and nai ve, almost a child, ‘she is not yet fourteen’ years of age. She is open-minded and joins in when she is being teased. She is also willing to listen and respect the advice of her parents and nurse; ‘I’ll look to like, if looking liking move’. This shows that Juliet at this point is obedient and is not emotionally aware and doesn’t know what real love is yet. Another quotation that shows her obedience is ‘Madam, I am here, what is your will? ‘ Also we can see that Lord Capulet, although Juliet’s father and considered her owner, values her opinion and thinks highly of her. ‘ She is the hopeful lady of my earth. ‘ We can see that that there is an innocence about her character and that the thought of marriage does not impress her. We know this because when she is confronted with the idea of marriage she says ‘It is an honour that I do not dream of’. Even though she is not interested in marrying Paris, she agrees to keep her father happy. Another point that shows Juliet is still a young girl is the way that she interacts with and is continually petted by the Nurse. Throughout the play the Nurse continually appears. In the beginning Juliet and the Nurse trust each other, protect each other and show love towards each other. Nurse speaks to Juliet in a little girl language ‘ What lamb! What ladybird! ‘ Juliet appears to have a better relationship with the nurse than with her mother. Juliet and her mother appear to have an awkward relationship. We can see this when she asks the Nurse to ‘give a while’ but soon after asks her to return. Juliet’s behaviour rapidly changes when she is faced with new situations and soon finds that she is in love, and her life has changed. When she meets Romeo she uses a witty and intelligent language. Romeo metaphorically uses religion, saying that Juliet is a ‘saint’, a blessing from God. Although Juliet is only young she is very articulate and this is where her intelligence shows through. She smartly twists Romeo’s words and takes control over him. Juliet says, ‘Ay, pilgrim, lips that they must use in prayer. ‘ ‘Prayer’ is the emphasised word, and although Juliet is denying what Romeo is suggesting she is perhaps, urging him to kiss her. She is outrageously flirtatious. Her meeting with Romeo resulted in a very quick increase in her maturity. A major part in showing that Juliet is maturing is the way in which her language includes a sonnet. The way in which she and Romeo share the sonnet shows true love, even though they have only just met. In a way, Shakespeare is blessing their love and by doing this he is showing that Juliet accepts him and his manner, and is also showing how much she likes him. Shakespeare is once again showing Juliet’s intellect and the way she easily adapts to her surroundings. Once she has admitted her love for Romeo and committed her life to him, there is a new maturity in the way she responds to the people around her and the circumstances in which she finds herself. She is a young woman saying; this is want I want. During the balcony scene Juliet says: ‘ O Romeo, Romeo! Wherefore art thou Romeo? Deny thy father or refuse thy name Or if thy wilt not, be but sworn my love And I’ll no longer be a Capulet! ‘ This scene gives the effect that the couple are so in love that Juliet can take a mature approach to Romeo being a Montague. She strongly believes that Romeo is not her enemy, ‘Montague’ is. ‘Tis but a name that is my enemy. ‘ This shows that she loves Romeo more than she respects her parents and says that she will rid of her family name if it allows her to be with Romeo. She practically questions Romeo and tests him by proposing marriage. Juliet is starting to be more independent and questions her parents’ ideas and disobeys them. There appears to be passion and energy in Juliet’s speech when she is communicating with Romeo. Her language becomes very bold and she talks more to him. She is prepared to take responsibility and so proposes marriage to him. ‘If that thy bent of love be honourable. Thy propose marriage, send me word tomorrow. ‘ This shows a decisive and self-motivated side of Juliet and we can see that she has already changed from the shy and polite Juliet that we were first introduced to. This shows a great, rapid increase in her maturity. Other factors that influence this increase is the way in which she chooses love, even at the risk of being cut from her family, ‘And I’ll no longer be a Capulet’ When Juliet sends the Nurse out to find out about her marriage to Romeo her temperament changes, showing Juliet in a different light. ‘The clock struck nine when I did see the Nurse’; ‘Oh she is lame’ ‘Is three long hours, yet she’s not come’. Shakespeare has used these short sentences to Juliet’s desperation and frustration. She has turned from being a pleasant and courteous girl to a frustrated one. These mannerisms where not expected from a young girl in this period of time. This is another change we are shown in Juliet’s behaviour and maturity. When the Nurse begins to say that Juliet should just agree and marry Paris, Juliet even cuts off from the Nurse leaving her alone. When the Nurse says ‘ Will you speak well of that who killed your cousin’. Juliet replies ‘Shall I speak ill of him who is my husband? ‘ She also says that ‘That villain would of killed my husband’ protecting Romeo from the Nurse taking the side of he lover, rather than her family and openly rebelling showing that she is not trying to act the part that her parents want her to play. Although Juliet is drifting away from her family she once again she begins to play the role of a mature young woman and agrees to wed Paris, to put things right with her family. This is a very mature act, even though we know from the text that this is not what she wants. Juliet says ‘ Unless thou tell me how I may prevent it .. . And with this knife I’ll help it presently’. When Juliet agrees to marry Paris she says to her father ‘ To beg you pardon. Pardon I beseech you! Henceforth I am ever ruled by you. This is a very mature act, even though it is deceitful, Juliet has settled problems within her family, so they do not feel that they have killed her. She shows maturity by putting their needs before hers. After Juliet has arranged her ‘death’ with Friar Lawrence, she is an emotionally awoken woman who will do anything to be with the one she loves. ‘And I will do it without fear or doubt, to live an unstained wife to my sweet love’. Juliet faces her fears and trusts in God and Friar Lawrence. She is forced to use trickery in order to stay true to dear Romeo. This showed remarkable courage. Before she takes the potion she uses a soliloquy that confronts all her fears. She speaks in blank verse showing the seriousness of the situation. When Juliet awakes to see a lifeless Romeo lying beside her, Juliet’s maturity and loyalty takes over and she takes the decision to choose eternity over the present. The quotation ‘ Then I’ll be brief. O happy dagger! This is my sheath; there rust, and let me die. ‘ Shows the quickness and determination of Juliet’s death. During the period of a few days Juliet matures into a committed and reliable woman and wife, capable of taking decisions without the help of others. Shakespeare shows this by clearly stating the different stages that happen and by making everything occur in a short period of time. He also uses different language throughout the play, such as blank verse, sonnets and soliloquies and different sentence structures to show different emotions.