Stereotypes In S. E. Hintons The Outsiders - 1058 Words

Stereotypes are used every day, by nearly every human, no matter how much effort we put into speaking objectively. Throughout the centuries, stereotypes have been made for almost every race or group of individuals. Examples of such include people with blond hair are not clever, all men don’t think before they act, women are not robust, and so on. In the book my RC class read, The Outsiders by S.E. Hinton, bounteous amounts of stereotypes were made about greasers that the narrator, Ponyboy, had proved to us were not accurate for every person in this group. Greasers are an association of people who lived in The North Side of town, and they were believed to be uneducated, violent, and emotionless. However, this protagonist entirely shattered†¦show more content†¦Although this may be a normal reaction to such an assault, a greaser was never thought to act as he did in this situation. Another example of him not being like some of his friends is on page 137 when he did a su rvey to see why everyone fought; some said to blow off steam and others just liked to fight. However, he realized he fought for self defense, for in his opinion, there is no other reason for violence. At one point in the book, though, he tried to be menacing by breaking a bottle and threatening some Socs that were approaching him, but to drive him to this point, two of his close friends had died. Despite his best efforts, he could not be a menace, for after he scared away the Socs, he began to pick up the broken glass and said,â€Å"I didn’t want anyone to get a flat† (pg. 171). Although he attempted to be intimidating throughout the book, he never succeeded, always reverting back to his lovable self. The reason he cannot be threatening is he feels emotions too deeply. Without a doubt, he defies what everyone has said about him and the people whom Pony has aligned himself with. Despite what the stereotype suggests, Ponyboy feels deeply, even when many say he should be solid and emotionless. Unlike thousands of people, greaser or not, he is not afraid to show his feelings to others. On page 8, after beingShow MoreRelatedSocial Class And Identity : The Outsiders907 Words   |  4 PagesSocial Class and Identity The disparity between the social classes in The Outsiders is one of the central themes and the driving force of the plot. Hinton sought to depict teen life in a more accurate light as she saw it occur from day to day (â€Å"S. E. Hinton Biography,† 2014). Class distinction is the issue that incites the conflict in the novel, and that conflict causes much of the action. Hinton’s fourteen-year-old narrator and his gang are locked in a battle with their rival, the Socials (socs)Read MoreThemes In The Outsiders1327 Words   |  6 Pagesoneself or other people. It could possibly be all of those; maybe even none of them. In S. E. Hinton’s The Outsiders, many of the characters live hard lives that contain complex themes. Three of the most important themes in S.E. Hinton’s The Outsiders is loyalty to oneself or other people, love for family and friends, and perseverance through all of the life’s struggles. One of the prevalent themes in The Outsiders is loyalty to oneself and others. Loyalty is everything for the Greasers. Whether itRead MoreAnalysis Of The Book The Outsiders 2098 Words   |  9 Pages Analysis of Disenfranchisement in The Outsiders by S.E. Hinton Survival instincts allow individuals to persevere during times of hardship and struggle. Unfortunately, many families in America are struggling lower-middle class or live in poverty. It’s nice to think a person can easily go from being dirt poor to filthy rich, but it doesn’t usually work that way. The Outsiders by S. E. Hinton depicts the hardships and struggles experienced by two rival gangs, â€Å"The Greasers† from the lower middle

America As A Safe Haven For The Stricken And Oppressed

The seeds of modern day North America were sowed in the early 17th century, when Europeans, in the face of persecution, refused to abandon their religious freedom and fled to the United States in search of equality (â€Å"America as a Religious Refuge†). With these individuals arrived the beginning of the so-called American Dream: the idea that America is a safe-haven for the stricken and oppressed, that every American should have equal opportunity and ample support to succeed regardless of religious beliefs or social status (â€Å"What is the American Dream?†). These ideas were codified in 1776, with the declaration of America as a sovereign nation. The Founding Fathers boasted of a country in which every man was undeniably subjected to â€Å"life,†¦show more content†¦She greeted immigrants as they first approached Ellis Island, an awe-striking, hope-infusing monument engraved with the words, â€Å"send these, the homeless, tempest-tost to me / I lift my la mp beside the golden door† (Lazarus s Poem). Now in the 21st century, the definition of the American Dream has remained relatively stagnant, as citizens, foreigners, and refugees alike still expect libertà ©, à ©galità ©, and fraternità © from the leading nation. However, some may argue that this view of America’s generous and supportive personality is delusional. Robert Galbraith chooses to spotlight the new era of American disregard for others with his two photographs American Poverty and an untitled work that shows a homeless man hauling his possessions in a shopping cart in a rich suburb of San Francisco. In American Poverty, an impoverished man stands in the foreground, carrying a small American flag and a Starbucks cup, presumably to collect money in. The man seems to be the center of a magnetic field, repulsing everyone away, as there’s no visible body within a 5 feet radius of him. His face is furrowed and his eyes face not the photographer, nor the p eople walking by, but the ground, as if he is embarrassed, abandoned, and alone in his situation – in fact, the only support he seems to be getting is from the pole that he’s using as back support. The Starbucks cup and the flag that he totes in his hands are two of the most

The impact on the american public school system Free Essays

string(252) " set Forth in A State At Risk promised permanent reform through demanding the best attempt and public presentation from all pupils, whether they are gifted or less able, flush or disadvantaged, whether destined for college, the farm, or industry \( U\." Democracy and instruction are footings that are clearly definable yet easy misunderstood. Education is the procedure of determining society and future coevalss ( Hollis, as stated in Carr A ; Harnett, 1996 ) ; nevertheless, it is more than simply learning immature people to read, compose, and decipher. Education is about fixing people to go responsible citizens, bettering societal conditions, and advancing cultural integrity ( Do We Still Need Public Schools, 1996 ) . We will write a custom essay sample on The impact on the american public school system or any similar topic only for you Order Now Democracy, on the other manus, is a familiar word that continues to be at the centre of confusion and abuse. Defined as a type of authorities in which the supreme power is vested in the people and exercised straight by them, democracy is a set of ideals and rules by and large environing the thought of freedom. When jointly trying to specify democracy and instruction, it is easy to happen yourself amongst a sea of vagueness, confusion, and obfuscation. Possibly the most effectual manner to specify, explicate, or understand the interconnection between democracy and instruction is to show a clear illustration of a critical issue within the American instruction system and the impact it has on our state ‘s democracy: standardised testing for answerability. Standardized proving for answerability, besides known every bit high bets proving, has become a combative cause for argument. It, harmonizing to Dylan ( 2010 ) , is best described as â€Å" the usage of standardised accomplishment trials for the intent of keeping instructors, schools, and territories accountable † ( p. 107 ) . Populating in a democratic society, instructors, schools, and territories are being held accountable by taxpayers and parents ( although these are frequently the same people ) for the exclusive intent of guaranting that pupils enrolled in the American public school system are having an appropriate instruction. The history of standardised proving for answerability can day of the month back to the 19th century when public schools in England and Wales had been financed by voluntary organisations. By 1833, the function of support within the public schools expanded to include grants for the building of new edifices, the preparation of instructors, and for the encouragement of go toing school ( Dylan, 2010 ) . In 1858, a Royal Commission was established to ask into the province of popular instruction in England and to see what steps were required for extension of sound and inexpensive direction. The Commission ‘s study, published in 1861, recommended that the sum of public money paid to each simple school should depend on three factors: the status of the school edifices ; pupil attending ; and the public presentation of the pupils go toing the school on an unwritten scrutiny of every kid in every school to which grants were paid. Like England and Wales, standardized proving within the United States dates back to the 19th century ; nevertheless involvement in standardised testing for answerability may be traced to the landmark 1966 study Equality of Educational Opportunity, besides known as the Coleman study for its lead writer, sociologist James Coleman. Written as a survey to compare the distribution of resources and chances among kids of different races, the Coleman study besides examined differences in accomplishment tonss, or outcomes. Ravitch ( 2002 ) stated that the survey was important for many grounds, including the â€Å" displacement in research focal point from inputs to consequences, ensuing in the writers ‘ determination to analyze how school resources affected accomplishment † ( p. 14 ) . Prior to the Coleman study, instruction reform had focused chiefly on the distribution of resources, on the premise that more generous commissariats for instructors ‘ wages, installations, text editions, and supplies would repair whatever ailed the state ‘s schools. After the Coleman study, reformists advanced a broader array of proposals, many of which sought alterations in public presentation instead than, or in add-on to, additions in resources ( Ravitch, 2002 ) . This displacement in focal point from resources to student accomplishment was facilitated by the increased handiness of trial tonss. In 1970, the constitution of the National Assessment of Education Progress ( NAEP ) provided cumulative new informations and tendency lines to document educational accomplishment of American pupils. By 1992, the NAEP coverage was expanded to include pupils in take parting provinces. As more and more information was collected about pupil public presentation, elected functionaries came under force per unit area to make something about low accomplishment and about the big spreads among different groups of pupils. Confronted with the demand to better their schools in order to pull new industries to their provinces and vicinities, elected functionaries, harmonizing to Ravitch ( 2002 ) , looked at instruction much as they looked at other maps of authorities and at private corporations. Elected functionaries concluded that what mattered most was consequences – that is, whether pupils were larning. They used trial tonss as the best step of pupil acquisition, and they urged that school s should concentrate unrelentingly on bettering pupil accomplishment. By the early 1980s, governors were turning to concern leaders as their natural Alliess in seeking to better their province ‘s educational system. In every province, instruction was the individual biggest budget point, normally devouring 40 per centum of the province ‘s outgos ( Ravitch, 2002 ) . Some governors wanted to acquire instruction under their control, some wanted to do instruction disbursement more cost effectual, and most wanted to carry through both. The governors looked to concern leaders for advice on pull offing complex, labour-intensive organisations. The concern leaders looked at the schools through the lenses that were customary for them. They expected to see transparence of describing about budget, resources, operations, and consequences ; they expected to see answerability for public presentation. They encouraged governors and other elected functionaries to see incentive constructions that worked routinely in concern to better public presentation. In April 1983, the biggest accelerator for alteration within the public school system came in the signifier of a study titled A State At Risk. The National Commission on Excellence in Education issued its eye-opening study that indicted educational functionaries, schools leaders, and the American populace for complacence ( â€Å" A Nation Accountable, † 2008 ) . The recommendations set Forth in A State At Risk promised permanent reform through demanding the best attempt and public presentation from all pupils, whether they are gifted or less able, flush or disadvantaged, whether destined for college, the farm, or industry ( U. You read "The impact on the american public school system" in category "Essay examples"S. Dept. of Ed. , 1983 ) . A State At Risk marked the beginning of an development in proving for answerability and standards-based instruction reform. This motion towards standards-based instruction and appraisal that began with A State At Risk went national with the transition of the Improving America ‘s Schools Act of 1994 ( IASA ) . IASA reauthorized the Elementary and Secondary Education Act of 1965 ( ESEA ) , foremost enacted as portion of President Lyndon Johnson ‘s War on Poverty that was designed to concentrate federal support on hapless schools with low accomplishing pupils. In exchange for stressing higher pupil larning results, the revamped ESEA gave provinces and vicinities more flexibleness to plan and run their ain federally funded instruction plans. The 1994 ESEA was intended to work in concert with Goals 2000: Educate America Act, which supported province and local attempts to put ambitious content and public presentation criterions and to transport out school reforms that will raise the achievement degrees of all pupils ( U.S. Dept. of Ed. , 1996 ) . With the new millenary, the criterions and answerability motion reached a new degree. President George W. Bush called for important reforms at the federal degree, which led to the passage of the No Child Left Behind Act of 2001 ( NCLB ) . This jurisprudence, which was passed with bipartizan bulks in Congress and with the support of the concern and civil rights communities, built on the foundation laid in the 1980s and 1990s by guaranting that provinces accepting federal authorities ‘s targeted investing agree to step and study on consequences in footings of criterions and answerability. No Child Left Behind was complex and contained many plans, nevertheless its cardinal focal point was answerability. This was an issue that brought together Republicans and Democrats. Harmonizing to Ravitch ( 2002 ) , had there non been bipartizan understanding on answerability, NCLB would ne’er hold become a jurisprudence. Both parties believed that answerability was the lever that would raise accomplishment. While many advocates for educational reform will reason that standardised proving for answerability is a agency to transfuse a positive alteration, the cogency and value of standardised testing is frequently capable for argument. Assorted surveies raise inquiries about whether betterments in trial tonss really signal an betterment for larning ( Cannell, 1988 ) . Other surveies point to standardise trials ‘ narrowness of content, their deficiency of lucifer with course of study and direction, their disregard of higher order believing accomplishments, and the limited relevancy and meaningfulness of their multiple pick formats. Harmonizing to Herman ( 1994 ) , instead than exercising a positive influence on pupil acquisition, proving may trivialise the acquisition and instructional procedure, distort course of study, and usurp valuable instructional clip. When concentrating on the effects of standardised proving for answerability, it is indispensable to find whether or non betterments in trials tonss really signal an betterment for larning. Harmonizing to Ravitch ( 2010 ) , the information derived from trials can be highly valuable, if the trials are valid and dependable. Test consequences can demo what pupils have learned, have non learned, and where they need betterment. They can state parents how their kids are making in comparing to other kids of their age and class. Test consequences can inform instructors and school decision makers to find which pupils need extra aid or different methods of direction. It can place pupils who need aid in larning English or particular instruction services. They can inform educational leaders and policy shapers about the advancement of the instruction system as a whole. Consequences can demo which plans are doing a difference and which are non, which should be expanded and which should be terminate d. Last, they can assist to direct extra support, preparation, and resources to instructors and schools that need them ( Ravitch, 2010 ) . The drawback with utilizing standardised trials to do of import determinations about people ‘s lives is that standardised trials are non precise instruments ( Ravitch, 2010 ) . All trials have a border of mistake and the same pupil could bring forth different tonss when taking the same trial on different yearss. Testing experts ( Ravitch, 2010 ) often remind school functionaries that standardized trial tonss should non be used in isolation to do eventful determinations about pupils, but in concurrence with other steps of pupil public presentation, such as classs, category engagement, prep, and instructors ‘ recommendations. When finding if a standardised trial signals an betterment of acquisition, or deficiency thereof, cogency, as stated by Riffert ( 2005 ) , becomes a inquiry of whether a trial does so mensurate what its developers intended to mensurate. If a trial fails to supply an acceptable degree of cogency for a certain intent, the consequences are deemed useless. The cogency of standardised trials relies mostly on the course of study taught by the instructors prior to the existent trial. Adequate exposure to the course of study allows each pupil a just opportunity to derive cognition of the stuff. However, it is virtually impossible to obtain curriculum cogency at the province or national degree due to a high grade of diverseness within each schoolroom, school site, territory, and province ( Riffert, 2005 ) . For this ground, seldom will the trial green goods consequences that replicate aims that coincide with the schoolroom ( Goodwin and Driscoll, 1980 ) . The effects of standardised proving for answerability go beyond dependability and cogency. A common concern heard by educational leaders is narrowness of content due to a focal point on nucleus course of study. Similarly, many advocates argue that standardised proving for answerability disregards higher order believing accomplishments and alternatively focal points on lower order believing accomplishments such as callback of facts and information ( Dylan, 2010 ) . As advocates for standardised testing for answerability continue to concentrate on increasing trial tonss, instructors and decision makers are forced to concentrate their attempts on trial readying, go forthing many to oppugn whether an addition in trial tonss signals an overall addition in cognition. In a widely reported analysis, Amrein and Berliner ( 2002 ) examined the impact of the debut of proving for answerability in 18 provinces. They concluded that although there was clear grounds that tie ining answerability ( effects ) to prove mark results had increased tonss on the trials used within the plan, there was no grounds of improved trial tonss on other related steps. Furthermore, they found that the debut of standardised proving for answerability was associated with increased pupil dropout rates, inappropriate trial readying patterns, and decreased teacher morale. A subsequent analysis ( Amrein A ; Berliner, 2002 ) confirmed these findings and indicated that the debut of high school graduation scrutinies was associated with a lowering of mean academic accomplishment. While standardised proving for answerability doubtless robs pupils of an reliable acquisition experience, the most scarey impact is the impression that high-stakes testing via medias our democratic society. Democracy is the foundation of our state ‘s history and hereafter, and guaranting and prolonging it is at the bosom of the American public school system. Harmonizing to A State at Risk, â€Å" a high degree of shared instruction is indispensable to a free, democratic society and to the fosterage of a common civilization, particularly in a state that prides itself on pluralism and single freedom † ( 1983 ) . Because democracy assumes and depends upon active and engaged people ( â€Å" Do We Still Need Public Schools, † 1996 ) , the American public school system is the vehicle in which to educate all people in order to accomplish certain basic democratic ends. Harmonizing to Ravitch ( 2010 ) , in a democracy, schooling is vitally of import and really different from schooling in other societies. No other establishment in our society is every bit suited as the public schools for presenting the immature to both the thoughts inherent in a societal and political democracy every bit good as the ideals from which democracy is derived. Harmonizing to Wolk ( 2007 ) , we are populating in a school psychotic belief. He poses the inquiry, â€Å" Do we truly believe that our schools animate our kids to populate a life of contemplation, imaginativeness, empathy, and societal duty? † ( p. 649 ) . Because of standardised proving for answerability, our state, and our schools are afflicted with a famine of educational imaginativeness, a deficiency of pedagogical bravery, and rampant anti-intellectualism ( Wolk, 2007 ) . Our textbook-driven course of study have become educational ageless gesture machines of rational, moral, and originative averageness. We dumb down and sanitise the course of study in the name of techno-rational efficiency and â€Å" American Interests † ( Wolk, 2007 ) . When our kids ‘s school experiences are chiefly about make fulling in spaces on worksheets, regurgitating facts from text editions, composing formulaic five-paragraph essays, taking multiple pick trials, and doing the occasional panorama – that is, when they are barren of chances to make an original idea – we should anticipate the obvious result: kids – and subsequently grownups – who are unable to believe for themselves. None of this should surprise us. Passive schooling creates inactive people. If we want people to believe, larn, and attention about the many dimensions of life, if we want neighbours who accept duty of be givening to the universe and doing it a better topographic point, so we need schools and course of study that are really about life and the universe. Alternatively, we have schools that prepare kids to believe like a wassailer ( Wolk, 2007 ) . In order for democracy to go on on, there is an undoubted demand for the production of democratic people via the public school system. However, standardized proving for answerability is working against the production of democratic people and is alternatively, fabricating future citizens satisfied with averageness and ignorance. From scripted course of study to a focal point entirely on mathematics and linguistic communication humanistic disciplines, schools that are committed to merely bettering standardised trials tonss have produced a state of ace trial takers. Our current public school system has done nil to develop thoughtful, considerate human existences, or to educate a democratic people ( Ravitch, 2010 ) . The transition of No Child Left Behind has made proving and accountability our national instruction scheme. The chief intent was to raise trial tonss, irrespective of whether or non pupils acquired any cognition of history, scientific discipline, literature, geographics, the humanistic disciplines, and other topics that were non of import for answerability intents. Harmonizing to Ravitch ( 2010 ) , accent on trial public presentation to run into criterions in certain academic countries may decrease the end of constructing active and morally sensitive citizens who carry out their civic responsibilities. Over the last decennary, pedagogues, policymakers, and the populace have begun to hammer a consensus that our public schools must concentrate on better fixing all kids for the demands of citizenship in the twenty-first century ( â€Å" Investing In a Culture of Learning, † 2010 ) . This push has resulted in the rise of standardised testing as the agencies of educating and measuring the success of all pupils, schools, and territories enrolled in the public school system. However, as outlined within this paper, standardized proving for answerability has many unintended effects, including: narrowing of the course of study and experiences, a focal point on lower degree thought as opposed to high order thought, a turning dissatisfaction amongst pedagogues and parents, and in conclusion, the impression that standardized proving for answerability via medias our democratic society. Despite the cooling and formidable effects, many advocates of educational reform are inquiring the inqui ry â€Å" if non standardized proving for answerability, so what? † Performance based appraisal, besides known as reliable appraisal, is an equivocal construct to pedagogues ( Keyser A ; Howell, 2008 ) . Some refer to as a specific appraisal that reflects a real-world context while others describe it as an appraisal aligned to real-world activities or some combination thereof. Harmonizing to Wood, et Al ( 2007 ) , public presentation appraisals are tools that allow instructors to garner information about what pupils can make with what they are larning – scientific discipline experiments that pupils design, carry out, analyze, and compose up ; computing machine plans that pupils create and test out ; research enquiries that they pursue, seeking and piecing grounds about a inquiry, and showing it in written and unwritten signifier. Whether the accomplishment or criterion being measured is composing, speech production, scientific or mathematical literacy, or cognition of history and societal scientific discipline research, pupils really execute undertakings affecting these accomplishments and the instructor observes and gathers information about, and scores the public presentation based upon a set of pre-determined standards. Performance based appraisal, frequently locally controlled and affecting multiple steps of accomplishment, offer a manner to travel beyond the bounds and negative effects of standardised proving for answerability ( Wood, et Al, 2007 ) . When comparing standardized proving for answerability and public presentation based appraisals, the research ( Wood et al, 2007 ) suggests that such appraisals are better tools for demoing the extent to which pupils have developed higher order believing accomplishments, such as the abilities to analyse, synthesise, and evaluate information. They lead to more student battle in acquisition and stronger public presentation on the sorts of reliable undertakings that better resemble what they will necessitate to make in the universe outside of school. They besides provide richer feedback to instructors, taking to improved acquisition results for pupils. As a state, we need a strong and vivacious public instruction system. Ravitch ( 2010 ) stated that as we seek to reform our schools, we must take attention to make no injury. In fact, we must take attention to do our public schools one time once more the pride of our state. Our public instruction system is the cardinal component of our democratic society. Our public schools have been the tract to chance and a better life for coevalss of Americans, giving them the tools to manner their ain life and to better the general public assistance of all. To the extent that we strengthen them, we strengthen our democracy ( pgs. 241-242 ) . 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Marketing Plan Form of Communication

Question: Identify the target customer or market you want to reach. Estimate the size of the target market, its key players, and expected long-term growth. Explain how you plan to position and communicate the product offering in the market based on data gathered by listening to and monitoring the target customer/market (what they say about your product, your competitors, and your industry). Examine the promotional strategy of your specific product. Identify and explain the metrics for measuring effectiveness of implementing the e-marketing strategy. Answer: Introduction Marketing is a form of communication between buyers and sellers. It also implies the transfer of ownership of products and services from one person to another; in order to satisfy customer. Each and every company have to set and design their marketing plans in a strategic way while considering the current market trends and ongoing customer demands (Ozkan, 2015). Every company whether it is small scale or large scale; it has three basic motives which includes sales maximization, profit maximization and customer satisfaction (Pavlou Stewart, 2015). In this report, the name of the company is taken as Procter and Gamble (PG). The company produces and manufactures varieties of products which generally include cosmetics, hair care, household, skin care, laundry garments, healthcare products and feminine hygiene. In this regard, the variance of cosmetics products has been duly considered. The name of the product is Head Shoulders Shampoo. Identification of target customers or market in case of Head Shoulders Shampoo The identification of target customers or market is totally based on the market and customer segmentation. The head and shoulders shampoo product have a huge range of target market (Weinstein, 2014). The company deals with the baby care products, health care, and personal care products related to each individual. The products have the following customer ranges: The company target on the middle up class customers. The core target of the organization is women and children. The core strength of the products delivered by PG is diversification of the brand portfolio (Bull et al., 2016). Except this, the research and development section related to the products provide competitiveness to the competitive market. Globally distributed business provides the strength while considering the popularity of products. The identification of target customers is totally based on market and customers segmentation. Estimation of the size of the target market, its key players and expected long term growth in Head Shoulders Shampoo Estimation of the size of the target market The estimation size of the target market is totally depends upon the market and customer segmentation. In case of PG Company, it generally includes defining the target customer, estimation of number of target customers, determination of penetration rates, calculation of potential market size and applying the size of market data. Based on the company fundamentals of PG the estimation of the target market is sorely depend upon the market and the customer satisfaction (Wilkinson, 2013). Currently, the PG Company is operating in 15 countries with an overall expansion of more than 50 products worldwide. The key target market of PG is India, US, Australia and Switzerland with a percentile of 25% simultaneously. Key Players of PG Company in Head Shoulders Shampoo The key players of PG are McDonald. The key stakeholders of PG are the employees, customers in the supply chain, government, investors and the suppliers. Expected long term growth of PG Company This paragraph shows the growth for selling the products in the organization. PG is the multinational company which meets all the demands of their customers. The company operates among different sectors of the world. The globe value of the shares of the company is 21% according to the 4Q12 (Leonidou et al., 2013). This graph shows that, the organization utilizes the most effective strategy for the development of the organization. This strategy is concerned with the long term benefits from the competitive policies used with the organizational work culture. This shows the competitive perspective of the organization towards the growth of the organization. Expected long term growth Figure 1: Quarterly Return of PG (Source: Mariani et al., 2014, pp- 70) Future Outcomes of PG Company in Head Shoulders Shampoo The long term growth of PG is expected to rise to 5% respectively (Bull et al., 2016). The company is taking broad initiatives for diversification where it is considered as one of the most crucial perspective. The company also leads itself among the other competitive companies. Explanation of planning the PG product (Head Shoulder shampoo) to position and communicate in the market based on data gathered by listening to and monitoring the target customer/market. Planning of company product in Head Shoulders Shampoo Based on the above scenario of PG product (Head and Shoulders shampoo), the planning is totally based on company launch event, strategic planning, operational product plan and social industry analyst. Strategic planning implies the needs and the necessity of the Head and Shoulders shampoo in the market segmentation. There are different types of company products based on different market criterion (Wilkinson, 2013). The company must ensure that the need of the customer based of specified products and according to them the company will make initialization. Planning of company product in case of Head and Shoulders shampoo is very essential as it has more than two competitors in an Indian and in US market. Generally, PG Company maintain and manipulate the strategic planning and the operational planning to make a certain demonstration and amendments in specified products. Customer view regarding the Head Shoulders Shampoo product It is very important to know the taste and preferences of customer. It is the duty of the company to make certain analysis and identification regarding the Head and Shoulders shampoo. There are normally six types of companies producing and manufacturing shampoo; and in that situation the PG must ensure and measure the customer needs and satisfaction. The customer are liking the PG products and its demand for Head and Shoulders shampoo has also increased to 15% simultaneously in Indian and US market (Rothaermel, 2015). The customers are buying the company products in all segments and are fully satisfied with the allotted products. Company competitors in Head Shoulders Shampoo The main competitors of PG are ITC, Estee Lauder, Clorox and Cadbury for all types of specified products. As the company deals with more than fifty products there are more than ten competitors prevailing all around the world (Slack, 2015). It becomes very tough for the company to maintain and manipulate the competitive rivalry at a glance. Explanation of promotional strategy of Head Shoulders Shampoo Promotional strategy This era is considered as the era of advertising of products and services. Promotion of the products and goods always need proper advertising tool and platform for bringing their products to the customers. Social media and internet are two crucial fields for advertising the products and services and to attract the customers by fulfilling their demands according to the ongoing trends and technologies. PG followed an effective promoting strategy in 2009 by advertising their products with the budget limit with 8.68 billion dollar. This step made the company the worlds one of the top consumer good provider (Bull et al., 2016). This advertisement was totally base on the social media. This made the products more popular and brings the products to the customers according to their demands within a certain limit. The company received Advertising Hall of Fame award around 2010 (Wilkinson, 2013). For the advertising purpose the company focuses on the internet advertising and internet marketing mediums to promote their products globally. These aspects make the customers more attractive while choosing their favorite products, goods and services and also make the product promotable (Xingang et al., 2013). Distribution channels in PG Company Distribution channel is totally related to the publicity of the products within the public. The PG is a world class brand and its brand value makes its products more attractive towards the customers. Social media plays a great role in this aspect. Social media is such a platform where the organizational goals and visions are transformed in to goal setting perspective for the organization or for the product and goods (Qiang et al., 2013). There are several options to the organization for making their products more popular. The advertisements available on televisions make the products more popular. Except this, there are several events where the advertisement of the products attracts the customers. Next if the consideration is on the application of the internet, then it is clear that several online activities and advertisement make the customer more attractive about the products and they are influenced by the advertisement and convinced for buying the product (Wilkinson, 2013). Competitive forces of PG Company Competitive forces are another crucial factor to be analyzed for the betterment of the organization and promoting the products of PG. The company is concerned with the providence of goods and services to their customers, for which the company is dependent on the third party and some of the stakeholders of the organization (Rothaermel, 2015). so there is a problem regarding the competitive forces. Except these issues, there is several organizations who are providing the same quality of products at lower prices. All of the products PG provides to their customers are highly competitive in the market. Identification and explanation of metrics for measuring effectiveness of implementing the E-marketing strategy There are several metrics, which can be utilized to analyze the developmental perspective of the Head Shoulders Shampoo and can also be measure the effectiveness of the compatibility of the PG with the ongoing demands of the customers (Qiang et al., 2013). The identification of target customers or market is totally based on the market and customer segmentation. The estimation size of the target market is totally depends upon the market and customer segmentation. This strategy is concerned with the long term benefits from the competitive policies used with the organizational work culture. This shows the competitive perspective of the organization towards the growth of the organization. As the company deals with more than fifty products there are more than ten competitors prevailing all around the world. This made the products more popular and brings the products to the customers according to their demands within a certain limit. Here some of the important metrics are discussed below for measuring the effectiveness which generally includes: Unique visitors: In this case the internet facility is very crucial. As the there is a system for measuring the number of visitors visiting the company website at a certain time space (Wilkinson, 2013). Here one visitor is counted for a single time. AS PG have good brand value, so their visitors at a certain time are huge, this indicates the high developmental perspective. Number of page views: The cumulative number of single page reviews defines that the viewer clicking on the pages within a certain period of time measures the popularity of the site, organization and products (Ozkan, 2015). PG comparatively measures the viewer within a certain time period. Bounce rate: This term defines the amount of customers who just visit the company site but does not click on any options available within the company websites (Rothaermel, 2015). The bounce rate less than 40 percent introduces the good position according to the rating perspective. Search engine Traffic: The amount of traffic is defined as the traffic or delay faced by the viewers when they visit the search option of the company websites. It attracts and motivates the customers very much (Wedel Kamakura, 2012). Conversion rate: The customer who takes specific action while visiting the site is considered as the consumers who are impressed by the content provided by the organization (Qiang et al., 2013). Inbound links: The numbers of internal links showing n the company websites are considered as the inbound links of the site. High quality inbound links provides the high quality of the organization. Conclusion This report concludes with the broad concept of relevant marketing cincepts related to PG Company. The above marketing plan clearly reflects and highlights that how the social media and internet facilities are improvising the operational strategies for promoting the PG products in a better way. The marketing plan combines of target market analysis, market segmentation of the market with the marketing strategies that must be implemented within the organization for the betterment of the organization and promotion of the products. There are several key metrics available for the development of the organization which is also described in this marketing plan, which shows the competitive advantage of the organization. References Bull, J. W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... Carter-Silk, E. (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis of the ecosystem services framework.Ecosystem Services,17, 99-111. Home. 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